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Course Criteria
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3.00 Credits
Basic principles and techniques of professional sales and their practical application. Topics include basic elements of consumer behavior, developing selling strategies, closing and servicing as sale, and developing consumer relations. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
The role of advertising as a promotional tool. Topics included are product and consumer analysis, media selection, and creation of advertisements. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
Study of the activities involved in the merchandising process. Included are the social, economic, technological, and competitive aspects and the changes in policies, methods, and managerial strategy. Fundamental principles and operations in buying, pricing, and inventory control. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
Develops leadership skills and human relations skills necessary in the field of marketing management. Special programs and activities will address topics directly related to marketing careers and career development. Emphasis will be placed on developing civic, social, and business responsibilities. (3 sch: 6 hr. lab) Credit, three semester hours
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3.00 Credits
Study of the basic principles and functions of organizational management with special emphasis on planning, organizing, directing, staffing, and controlling. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
Objectives, organization, and functions of human resource management. Emphasis is placed on selection and placement, job evaluation, training, education, safety, health, employer- employee relationships, and employee services. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
This course introduces the fundamental opportunities and challenges associated with ecommerce activities. Topics include: Designing the user interface, web security, electronic payment systems, promotion, and legal issues involved in creating a functioning online business. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
Study of retailking processes, including functions performed, principles governing effective operation, and managerial problems resulting from current economic and social trends. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
Overview of activities that are involved in planning, establishing, and managing a small business enterprise. Topics to be covered will include planning, location, analysis, financing , and development of a business plan. (3 sch: 3 hr. lecture) Credit, three semester hours
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3.00 Credits
Provides students with an overview and understanding of international marketing. This involves and analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets. (3 sch: 3 hr. lecture) Credit, three semester hours
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