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Course Criteria
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3.00 Credits
The study of effective marketing management decision making through case study analysis. (3,2,2)
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3.00 Credits
This course introduces the fundamental opportunities and challenges associated with e-commerce activities. Topics include: Designing the user interface, web security, electronic payment systems, promotion, and legal issues involved in creating a functioning online business. (3,2,2)
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3.00 Credits
Study of effective marketing principles as they apply to the electronic market place. Prerequisite: MMT 1113 Marketing I and computer related elective. (3,2,2)
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3.00 Credits
Design and deliver multimedia marketing presentations through the use of appropriate multimedia software and tools. Topics include marketing design concepts and related marketing communication strategies. (3,2,2)
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3.00 Credits
Use creative marketing strategies, concepts, and techniques to design web sites, which will reach designated target markets. (3,2,2)
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3.00 Credits
Study of retailing processes, including functions performed, principles governing effective operation, and managerial problems resulting from current economic and social trends. (3,3,0)
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3.00 Credits
Overview of activities that are involved in planning, establishing, and managing a small business enterprise. Topics to be covered will include planning, location, analysis, financing, and development of a business plan. (3,2,2)
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3.00 Credits
Design a plan for special events, trade and consumer shows, exhibitions, and conventions. (3,2,2)
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3.00 Credits
Principles and techniques for developing an effective and efficient purchasing/ supply/materials system. Emphasis on procedures, quantities, delivery, suppliers, price determination, outsourcing, service purchasing, international purchasing, and quality specifications. (3,3,0)
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3.00 Credits
Provide students with an overview and understanding of international marketing. This involves an analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets. (3,3,0)
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