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Course Criteria
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6.00 Credits
A continuation of MLT 2916. Prerequisite: Simultaneous enrollment in MLT 2916. (6,0,18)
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6.00 Credits
A continuation of MLT 2926. Prerequisite: MLT 2926. (6,0,18)
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3.00 Credits
Study of principles and problems of marketing goods and services and methods of distribution from producer to consumer. Types, functions, and practices of wholesalers and retailers and efficient techniques in the development and expansion of markets. ( 3,3,0)
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3.00 Credits
A continuation of MMT 1113. Prerequisite: MMT 1113 (3,3,0)
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3.00 Credits
Basic principles and techniques of salesmanship and their practical application. Topics include basic elements of consumer behavior, developing selling, strategies, closing and servicing a sale, and developing consumer relations. (3,2,2)
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3.00 Credits
The role of advertising as a promotional tool. Topics included are product and consumer analysis, media selection, and creation of advertising. (3,2,2)
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3.00 Credits
Study of the mathematical calculations involved in the merchandising process. Fundamental principles and operations in buying, pricing, and inventory control. (3,2,2)
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3.00 Credits
Develops leadership skills and human relations skills necessary for success in the field of marketing management. A minimum of six outside speakers will address the class on topics directly related to marketing careers. Emphasis will be placed on developing civic, social, and business responsibilities. (3,2,2)
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3.00 Credits
Study of the basic principles and functions of management. Special emphasis on planning, organizing, directing, staffing and controlling. (3,3,0)
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3.00 Credits
Objectives, organization, and functions of human resource management. Emphasis is placed on selection and placement, job evaluation, training, safety, health, employeremployee relationships, and employee services. (3,2,2)
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