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MKTG 1513: Accounting for Business Managers
3.00 Credits
Alexandria Technical & Community College
This is an introduction to fundamental accounting concepts that includes analyzing, interpreting, and recording transactions. The course also includes the preparation of financial statements. The purpose and intent of this course is to aid learners in developing the analytical skills needed to diagnose and solve accounting problems in accordance with generally accepted accounting principles.
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MKTG 1515: Selling Principles and Practices
3.00 Credits
Alexandria Technical & Community College
This is an introductory course that develops the learners' understanding of basic sales techniques and the role of selling in the distribution process. The course also covers persuasion techniques, importance of listening, and the development of professional sales ethics.
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MKTG 1519: Training and Coaching
3.00 Credits
Alexandria Technical & Community College
This course covers the areas of training developments. Students learn how to assess training needs, plan, implement, and evaluate training programs and manage the training function.
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MKTG 1522: Business Development and Simulations
3.00 Credits
Alexandria Technical & Community College
The learner develops a new business proposal from the original idea through the grand opening by completing a written project in accordance with classroom references. This course provides learners with the knowledge and requirements of business ownership. In addition, this course is an analysis of computer printouts for making sound business decisions using merchandising, marketing, and management principles and procedures. The learner establishes pricing, promotion, merchandising, and advertising strategies to maximize return on investments for a simulated business. Prerequisite: MKTG1501.
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MKTG 1525: Principles of Marketing
3.00 Credits
Alexandria Technical & Community College
This is an introductory course to provide learners with basic concepts of marketing as well as gain an understanding of the functions of marketing and how they relate to the entire marketing cycle. Learners study consumerism and its effect on government and industry, the law of supply and demand, and the distribution process.
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MKTG 1530: Counselor Selling
3.00 Credits
Alexandria Technical & Community College
This is an advanced sales course with emphasis on the fact that people do things for their reasons and is a concentration on people knowledge rather than product knowledge. This course provides a road map to understanding the processes, concepts, and skills needed by a salesperson to overcome the key problems of buying and selling. Learners become more consciously competent in the behavioral sciences as well as gaining skills in dealing with all kinds of people using empathy and a win-win philosophy. Prerequisite: MKTG1515, MKTG1525, or IDES1652.
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MKTG 2515: Quality Customer Service
3.00 Credits
Alexandria Technical & Community College
Increasing numbers of retail organizations are recognizing a need to deliver quality customer service to their customers. Learners enrolled in this course are familiarized with the steps to managing a quality service environment. The emphasis in this course is on application of quality service concepts.
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MKTG 2518: Supervision and Human Resource Management
3.00 Credits
Alexandria Technical & Community College
This course introduces learners to the responsibilities of a supervisor and identifies how they relate to employee performance. This course acquaints the learner with realistic problems that must be confronted along with practical advice for a solution. Learners are introduced to manager responsibilities related to desired employee performance. This includes areas of communication (coaching skills, hiring, firing, and management styles).
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MKTG 2521: Career Seminar
2.00 Credits
Alexandria Technical & Community College
This course assists learners in preparing for their internship program and in developing a career plan. This course places emphasis on job preparation and the entire job search process. The course covers interviewing, job application, personal budgeting, resume writing, and new job employment concerns. The overall goal is to reduce job seeking fears and secure gainful employment.
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MKTG 2609: Advanced Marketing
4.00 Credits
Alexandria Technical & Community College
Integrated communications and technology have a significant impact on how companies go to market with products and services. In this course, learners are exposed to the impact and merit of technology on marketing, distribution, and communications. Learners enrolled in this course develop an integrated marketing plan for a product or service using both traditional and electronic marketing methods. Prerequisite: MKTG1511 and MKTG1525.
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