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Course Criteria
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2.00 Credits
After completion of this course, learners are able to identify maintenance services and apply previously studied two- and fourcycle engine principles to motorcycles and ATVs. Focus includes real life shop experience such as dealing with customer complaints, hands-on maintenance, and troubleshooting of motorcycles and ATVs. Prerequisite: First year of the Marine and Small Engine Mechanic program or instructor approval.
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2.00 Credits
This course covers ATV engines, clutches, transmissions, drivelines, and suspensions/frames. It includes all the makes and models found in the industry. The learner is able to diagnose problems and repair the ATV per manufacturer specification. This course provides learners with hands-on experience. Prerequisite: First year of the Marine and Small Engine Mechanic program or instructor approval.
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2.00 Credits
This course covers the ATV carburetion and electrical systems found on all makes and models of ATVs. The learner is taught to understand carburetor and electrical systems problems. The learner is then able to troubleshoot, diagnose, and repair the ATV to original running condition. Prerequisite: First year of the Marine and Small Engine Mechanic program or instructor approval.
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2.00 Credits
This course covers motorcycle and ATV testing using a Superflow Chassis Dynamometer. The course covers proper installation procedures and WinDyn Software usage. The learner installs, tests, analyzes, and prepares a test report. This course introduces the learner to proper factory testing and troubleshooting procedures on a live running motorcycle or ATV in a test cell. Prerequisite: First year of the Marine and Small Engine Mechanic program or instructor approval.
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3.00 Credits
This is an advanced management course in sales force management with emphasis on personal selling, marketing strategy, sales representation, and how each relates to the manufacturer, wholesaler, and retailer. This course presents the sales manager as an administrator responsible for sales planning, staffing, training, and directing, as well as analyzing and evaluating the sales force. Prerequisite: MKTG1515.
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3.00 Credits
Learners understand and realize the importance of self-management, self-motivation, and the ability to objectively analyze and improve their own performance. Learners determine, identify, and manage the market opportunities, current and potential customers, and work with them successfully. Learners understand the use of technologybased management tools in managing a sales territory. Learners are exposed to CRM and mapping software, PDAs, Internet, E-mail, and telephone. Prerequisite: MKTG1515.
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3.00 Credits
This is an introductory course that provides the learner with basic concepts of the decisions necessary to research, start, and operate a business. This course provides the learner with the entrepreneurship and intrapreneurial perspectives for creating a new venture. The content of this course includes making the initial decision to create and start a venture; financing the business; and managing, growing, and ending the venture. Learners observe examples of business plans, marketing plans, and financial and organizational plans.
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3.00 Credits
This course develops the learner's understanding of the field of retailing and the role of retailing in the distribution process. This course traces the evolution of retailing and deals with contemporary challenges and opportunities in the field. This course approaches the study of retailing in the strategic context. The major focus of this course is on the need for developing and implementing retail strategies in the face of rapid change in today's retail environment.
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3.00 Credits
Learners are able to identify and perform basic mathematical and merchandising procedures of inventory control, pricing, and buying. Learners complete profit and loss statements and evaluate the success of a business according to financial statements. Knowing how to use fundamental mathematical procedures such as addition, subtraction, division, multiplication, decimals, fractions, and percents are all part of the marketer's responsibility in completing transactions.
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3.00 Credits
This is an introductory course in advertising and sales promotion that introduces the learner to advertising principles and practices that contribute to the success of an organization. The learner examines the elements of effective advertising and promotion and completes an advertising project for a hypothetical business. The learner uses knowledge of target marketing, effective advertising principles, and budgeting techniques to complete the plan.
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