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Course Criteria
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3.00 Credits
Prereq: MKT 2300 or former MKT 4300, ISM 3400 or former ISM 4400. Open only to upper division students admitted to School of Business Administration; others by consent of instructor. Methods of gathering and analyzing data which will facilitate the identification and solution of marketing problems. Planning the project, data sources for exploratory and conclusive research. Questionnaire construction, sample design, and design of marketing experiments. (T)
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3.00 Credits
Prereq: MKT 2300 or former MKT 4300. Open only to upper division students admitted to School of Business Administration; others by consent of adviser. Concepts and theories to explain consumer and organizational buyer behavior. Application of this understanding to marketing management and public policy decision making. (T)
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3.00 Credits
Prereq: MKT 2300 or former MKT 4300. Open only to upper division students admitted to School of Business Administration; others by consent of adviser. Organization and direction of a sales organization including selection, training, compensation, supervision, motivation, budgets, quotas, territories, and sales analysis. (T)
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3.00 Credits
Prereq: MKT 2300 or former MKT 4300. Open only to upper division students admitted to School of Business Administration; others by consent of adviser. Basic elements of advertising research, media, and creative strategies, including integrated marketing communications. Applications include development of advertising for local business organizations. (T)
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3.00 Credits
Prereq: MKT 5490 or consent of instructor. Open only to students admitted to School of Business Administration; others by consent of adviser. Principles of effective advertising copy and application in consumer and industrial advertisements. Exercises in writing, criticizing, testing, and revising magazine, newspaper, radio, television, outdoor and direct mail advertisements. (F,W)
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3.00 Credits
Prereq: MKT 5490 or consent of instructor. Open only to upper division students admitted to School of Business Administration; others by consent of adviser. Influence of marketing, creative and media objectives upon media planning. Information systems, budgeting approaches, media characteristics, media models, schedule construction, execution, and auditing. (F,W)
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3.00 Credits
Open only to upper division students admitted to School of Business Administration. Philosophy of public relations of business, history of public relations, study of public opinion, the public relations process, tools of communication, uses of mass media in public relations work, and analysis of methods employed in establishing sound public relations programs. (T)
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3.00 Credits
Open only to upper division School of Business Administration students; others by consent of adviser. Offered for undergraduate credit only. Principles of the purchasing function. Topics include: negotiating, relationship to the supply chain, quality issues, supplier section, quantity and delivery, and price determination. Strategic, ethical, legal, international issues. (Y)
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3.00 Credits
Prereq: MKT 2300 or former MKT 4300. Open only to upper division students admitted to School of Business Administration; others by consent of adviser. Retailing concepts and problems. Competitive structure, store location, organization, buying, inventory control, sales promotion, pricing, credit policy, customer services, research and franchising. (F,W)
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3.00 Credits
Prereq: MKT 2300 or former MKT 4300. Open only to upper division students admitted to School of Business Administration; others by consent of adviser. The sociopolitical-legal-economic environment of international marketing operations, cross-national consumer behavior, international marketing research, forms of international involvement, direct foreign investment; international product, pricing, distribution and promotion policies; world trade patterns, trade policy, multinational corporations and the world economy. (Y)
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