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Course Criteria
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3.00 Credits
Students will be introduced to the world of advertising and how it fits in with the marketing concept. Students will study the elements of effective and ineffective advertising as well as an extensive concentration of media, advertising agencies, consumer research, advertising planning and budgeting. Students will be exposed to careers in advertising, legal requirements and the advertising campaign in addition to the global aspects of advertising.
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3.00 Credits
Prerequisite: BUS 1100 The student will explore the contemporary process of marketing. Students will demonstrate an understanding of such functions as retailing, pricing, wholesaling, advertising, market research, physical distribution, promotion and personal selling. The course which will emphasize a global perspective, will also study consumer behavior, buyer behavior and market segmentation.
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4.00 Credits
Prerequisites: CIS 1400, PHO 1700, SPE 1610 This course teaches authoring software, the combining of digital images, video and audio into a powerful presentation package as an independent form of multimedia expression. Students will have the opportunity to learn advanced techniques for authoring and explore the creation of their own multimedia projects using digital video and still cameras, audio recorders, scanners, printers and CD recording software within the digital domain. Course/lab fees
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1.00 - 3.00 Credits
Pre or Corequisite: MMC 2100, or consent of instructor Work experience is arranged at an appropriate job location providing the student with an opportunity to apply skills and refine techniques in an actual work environment. A minimum of 45 hours of work experience will be required for each hour of credit earned (90 hours for 2 credits, 135 hours for (3 Credits)).
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1.00 - 3.00 Credits
Pre or Corequisites: MMC 2401, MMC 2402, or MMC 2403 A second work experience which is arranged at an appropriate job location providing the student with an opportunity to apply skills and refine techniques in an actual work environment. A minimum of 45 hours of work experience will be required for each hour of credit earned (90 hours for (2 Credits), 135 hours for (3 Credits)).
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3.00 Credits
Equivalent to APT 8500 (2007-2008) This course will provide the student a basic knowledge of the theory and practice of metallurgy, including the nature, manufacturing and principles of heat treated metals. Students will be introduced to the scope and applications of metallurgy in industry, and the treatment methods used for various materials based on desired outcomes. Material structure will be studied at the molecular level, including exposure to nanotechnologies as they relate to the scientific changes being explored in forming composite materials. Course/lab fees
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3.00 Credits
Prerequisites: MSE 1000 This course provides the student with the basics of metallographic study. The course covers all the practical methods of cutting, mounting, polishing and etching of samples. Emphasis will be on the interpretation of microstructures. The samples include both ferrous and non-ferrous metals from real world applications. The student will study the background information of the metal samples prepared and assemble a final booklet of their work. The fundamental stages of heat treated conditions will be studied using a wide variety of alloys. Course/lab fees
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3.00 Credits
Prerequisites: BIO 1600 or BIO 2630 and BIO 2640 This course offers a basic overview of massage therapy. Topics covered include the history and theory of massage therapy, basic techniques, terminology and contraindications to massage therapy. Also discussed will be proper body mechanics, self-care and injuries related to the massage therapist, proper draping techniques and professional ethics. Course/lab fees
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3.00 Credits
Prerequisites: BIO 1600 or BIO 2630 and BIO 2640 This course will focus on the interaction of massage therapy and the human body systems. The student will revisit the components of each system and learn about massage's physiological effects on each. Common pathological conditions related to each system will be discussed along with massage considerations.
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2.00 Credits
Prerequisite: MST 1000 This course will offer alternative topics to the clinical study of massage therapy such as shiatsu, acupressure and reflexology. References to these subjects will be discussed and demonstrated as well as the implementation of a referral base for these alternative approaches. This course will focus on how these modalities, combined with clinical approaches, can help to facilitate the client's ability in achieving better health. Laboratory sessions will provide the student with practical experience. Course/lab fees
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