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Course Criteria
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4.00 Credits
This course is designed to help students learn economics from a historical perspective. The course will survey the economic development of the United States from colonial times until modern day. Main topics include the colonial economies, American Revolution, the US constitution, westward expansion, industrial revolution, slavery, Civil War, rise of big business, anti-trust regulation, banking panics, Federal Reserve Act, and the role of government in modern day economy.
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4.00 Credits
This course provides a managerial viewpoint of macro- and microeconomic concepts that shape business environments. Macroeconomic topics include national accounts and income determination; monetary and fiscal policy; Federal Reserve System; and employment, inflation, and growth. Microeconomic topics include market structure, price theory, and supply and demand. The emphasis in this course is the business manager's viewpoint, building an understanding of the relationship of economic theory to management practice and decision making. Practical application of economic theory to business cases is integrated into the course.
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4.00 Credits
Development of writing and grammar skills is addressed, emphasizing practice in punctuation, parts of speech, syntax, usage, and sentence construction. The writing process is introduced. Students will increase their vocabulary and spelling skills. Students will work on improving writing clarity, using supporting details and sentence variety, and understanding and applying the basic conventions of syntax and mechanics. Students will understand how audience and purpose influence a writer's choices, and will be able to employ the basic processes of writing.
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4.00 Credits
Students will acquire writing skills necessary to prepare for advanced business courses. Students start at a fundamental level, beginning with an introduction to writing, moving on to writing strategies, and concluding with methods of development. This course presents writing as a means of exploring, developing, confirming, and communicating ideas. Students will apply the basic principles of language structure and become more familiar with APA documentation.
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4.00 Credits
This course covers writing letters, proposals, application letters, memos, technical reports, and intercultural messages. The techniques involve writing business correspondence, proposals, summaries, and reports. Special attention is given to the role of electronic communication, specifically the changes in writing business correspondence since the increased dependence on the Internet. Electronic correspondence is reviewed with an emphasis on style, tone, and content. Proper use of APA Style formatting and documentation is emphasized and reviewed.
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4.00 Credits
Students receive practice in a variety of writing assignments relevant to their program area. Assignments include letter writing for a variety of situations (e.g., routine claim and adjustment letters, persuasive requests, sales letters), memos written in response to situations students are likely to encounter on the job, résumés fitted to the student's particular background (work and educationalexperience), and other writing forms. Proper use of APA Style formatting and documentation is emphasized.
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4.00 Credits
Students will study the importance of entrepreneurship in the U.S. economy and the steps for establishing the successful business start-up and for securing the necessary funding. To remain competitive, the start-up must operate more efficiently, while satisfying a constantly rising expectation of quality and service. This class explores strategic issues as the foundation for the survival and prosperity of the start-up business.
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4.00 Credits
Creativity, innovation, and risk taking are essential to the success of the entrepreneur This class will aid students in unlocking their inner potential and focus on "thinking outside the box". Students willalso learn strategies for dealing with rejection and negativity.
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4.00 Credits
The class centers on designing an effective marketing plan for the start-up business. Students will isolate and create the written plan for the specific product, price, place, and promotion - the 4Ps - for their businesses. This course introduces the elements of marketing research: problem definition, survey design, and statistical analysis to aid decision making. Buyer behavior, motivation, and market potential estimating techniques are examined.
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4.00 Credits
Financing the start-up business is a significant challenge. Students will receive foundation information regarding important concepts, issues, and tools needed to effectively finance and fiscally manage a business organization. Emphasis will be placed on establishing realistic start-up costs, financial planning and control, and cash flow analysis.
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