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Course Criteria
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4.00 Credits
This course studies the issues facing healthcare marketers including e-health, direct-to-consumer marketing, legislative developments, healthcare ROI, customer-driven health care, competition, and database marketing. Students will learn about various aspects of marketing through case analysis, development of a health care business marketing plan, and active classroom discussions.
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4.00 Credits
This course examines the effects of poverty and economic inequality on health. Major global health problems will be discussed with particular emphasis on malnutrition, AIDS, and infectious diseases. Possible solutions will be explored. The mission and performance of global health institutions will be discussed. Comparative health care systems will be studied.
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6.00 Credits
This course examines the current State and Federal laws and analyzes their importance for organizational policies, practices, and strategies. Current legal trends are evaluated relative to employee behaviors in organizations. Students analyze the changing role of management and labor relations in such areas as labor law, organizing, collective bargaining, and administering a collective bargaining agreement. Trends and issues in labor relations are examined in contemporary organizations. Current research, topics, and issues in labor relations are synthesized and applied in team projects.
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6.00 Credits
This course examines the role of training and development in enhancing the competencies and organizational value of employees and management staff. Students design training programs using needs assessment, writing training objectives, designing training delivery, and evaluating the results of training against best practices. E-learning and other technology enhancements in training methods for employees and managers are evaluated. Students explore career development systems and organizational succession planning aimed at increasing employee retention and satisfaction. Students work individually and in teams to complete projects that apply theories learned in the course.
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6.00 Credits
This course analyzes the strategic components of pay structures and reward systems and their impact on a variety of organizational outcomes such as employee motivation and satisfaction, employee recruitment and retention, individual productivity, and organizational performance. Performance management systems are evaluated including consideration of methods of appraisal, comparison of performance, evaluation systems, and the use of technology in performance rating. Performance feedback methods are also examined including the use of multi-raters and other performance review systems. Students apply course learning through completion of team projects.
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6.00 Credits
This course analyzes the strategic functions of organizational staffing as they relate to organizational planning, internal and external recruitment, technology-based recruitment, and retaining employees. Best practices in recruitment making use of technology are evaluated for securing qualified applicants. Students explore current techniques in employee selection including development of selection criteria, attracting successful applicants, and applying an effective selection and hiring process. Theories learned in this course are applied through team project assignments.
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2.00 Credits
This course will introduce students to the most important works of European art, including interesting commentary and historical information.
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4.00 Credits
Business is increasingly global in nature, with international partnerships as a common feature. An understanding of cultural differences is a crucial element of success in this environment. Students examine cross-cultural concepts and theories and apply them to business scenarios.
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4.00 Credits
This course examines the history of the United States by looking at the American ideals and institutions to ascertain what cultural forces have shaped the American experience from the colonial period to the present.
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4.00 Credits
This course offers practical, hands-on information for understanding the norms, nuances, and business practices of foreign countries. Students will learn appropriate guidelines for conducting business on an international basis, including proper etiquette, gift-giving, dress codes, and a list of do's and don'ts specific to each culture. This course is delivered in a lecture format utilizing additionalguest speakers with international business experience.
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