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BA 411: Supply and Value Chain Management
3.00 Credits
Worcester State University
Prerequisite: BA 312 This course links all of the supply interacting organizations in an integrated two-way communications system to manage high quality inventory. Offered every year. 3 credits.
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BA 411 - Supply and Value Chain Management
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BA 415: Investment Analysis
3.00 Credits
Worcester State University
Prerequisite: BA 316 Survey of investment vehicles, including stocks, bonds, real estate, commodities, mutual funds, and collectibles.Modern portfolio and valuation theories. Offered every year. 3 credits.
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BA 415 - Investment Analysis
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BA 416: Financial Markets and Institutions
3.00 Credits
Worcester State University
Prerequisite: BA 316 Study of banks, investment banking, money markets, and the financial service industry as they affect long and short-term financing decisions. Offered every 3 years. 3 credits.
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BA 416 - Financial Markets and Institutions
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BA 420: Marketing Research
3.00 Credits
Worcester State University
Prerequisite: BA 318 Nature and scope of marketing research. Application of scientific methods, sources, and collection of data, reporting and evaluation. Offered every year. 3 credits.
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BA 420 - Marketing Research
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BA 422: Retailing
3.00 Credits
Worcester State University
Prerequisite: BA 318 Demand analysis, consumer behavior, and planning and control of the merchandising functions; retailing as a career. Offered every 3 years. 3 credits.
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BA 422 - Retailing
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BA 424: Advertising Management
3.00 Credits
Worcester State University
Prerequisite: BA 318 Advertising from a marketing manager's perspective. Consumer, industrial, and professional promotion strategies with execution and control activities. Offered every 3 years. 3 credits.
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BA 424 - Advertising Management
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BA 426: Consumer Behavior
3.00 Credits
Worcester State University
Prerequisite: BA 318 The analysis of the consumer decision process as it affects marketing management decisions. Major factors of influence in this process will be studied including culture, social class, family, and reference groups. Offered every 3 years. 3 credits.
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BA 426 - Consumer Behavior
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BA 428: Business to Business Marketing
3.00 Credits
Worcester State University
Prerequisite: BA 318 Explores business markets which account for more than half the economic activity globally. Offered every 3 years. 3 credits.
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BA 428 - Business to Business Marketing
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BA 429: Integrated Marketing Communications
3.00 Credits
Worcester State University
Prerequisite: BA 318 This course is designed for students who have an interest in increasing their knowledge of the marketing promotional process. Offered every 3 years. 3 credits.
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BA 429 - Integrated Marketing Communications
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BA 430: Administrative Practices and Management
3.00 Credits
Worcester State University
Prerequisite: BA 305 Overview and analysis of human conduct in work-organization settings. Offered every 3 years. 3 credits.
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BA 430 - Administrative Practices and Management
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