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MK 370: Electronic Marketing-Issues and Strategies
3.00 Credits
Western New England University
Prerequisite: BIS 202 and MK 317. This course investigates the dynamic world of electronic commerce, the technological innovation that has taken the business world by storm. An overview of electronic commerce and the development of a digital marketing strategy will be the primary focus of the class. Readings from current journals, trade books, cases, and simulations will be used as a basis for class discussions. 3 cr.
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MK 390: Special Topics in Marketing
1.00 - 3.00 Credits
Western New England University
This course is a study of advanced topics in marketing of special interest to marketing or marketing communication/advertising majors, but not carried in the catalog on a regular basis. 1-3 cr.
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MK 421: Marketing Management
3.00 Credits
Western New England University
Prerequisite: MK 318 and senior standing. This course focuses on the problem-solving and decision-making process of marketing managers as they endeavor to harmonize the objectives and resources of the organization with the needs and opportunities in the marketplace. Case analysis is used to investigate managerial strategies and tactics and their implementation in a variety of marketing situations. Offered in the fall semester. 3 cr.
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MK 422: Campaign Planning and Management
3.00 Credits
Western New England University
Prerequisite: MK 317 and senior standing. This course is an investigation of the role of integrated marketing communication, the application and purchase of various media, and the impact on the client, consumer, business, and society. The focus of the course is to provide students with an overview of and practical experience with the use and effectiveness of marketing media such as television, radio, outdoor, print, and newer technologies. Integrated marketing communication strategies are developed and investigated. Offered in the fall semester. 3 cr.
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MK 440: Marketing Seminar
3.00 Credits
Western New England University
Prerequisite: Senior Marketing or Marketing Communications/Advertising standing and MK 421 or MK 422. This course is intended to be taken during the student's final semester. This senior level capstone course is designed to help students develop a real-world perspective of competing in the marketplace. Students will use a course imbedded marketing computer simulation to learn how to analyze and assess a particular brand's market status, make decisions in several key marketing areas, experiment with alternatives, and see the results of their recommended choices. Offered in the spring semester. 3 cr.
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MK 480: Internship
3.00 Credits
Western New England University
Prerequisite: Marketing majors. See "Internships" on p. 33. 3 cr.
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MK 480 - Internship
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MK 485: Marketing Communication/Advertising Internship
3.00 Credits
Western New England University
Prerequisite: Marketing Communication/Advertising majors. See "Internships" on p. 33. 3 cr.
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ML 100: Introduction to Army Physical Fitness
1.00 Credits
Western New England University
This course is based on the Army Physical Fitness Training Program. It is designed to introduce students to the ethos and approach to fitness within the military and to augment their training as future leaders if they choose to pursue a commission in the United States Army. This course is open to all students. 1 cr.
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ML 101: Foundations of Officership
1.00 Credits
Western New England University
This is an introduction to basic leader and officer competencies to establish a foundation for continued study. Learn basic life skills pertaining to personal fitness, time management, and interpersonal communication. Includes introduction of Army values and expected ethical behavior. Presents the unique duties and responsibilities of officers and the expectation of selfless service. 1 cr.
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ML 102: Basic Leadership
1.00 Credits
Western New England University
This is an introduction of a generic model of problem-solving; instruction in basic skills that underlie effective problem-solving; relate the problem-solving model and basic skills to the resolution of military problems. Fundamental leadership concepts are introduced including factors that influence leader and group effectiveness. 1 cr.
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