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Course Criteria
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4.00 Credits
Prereq.: MGMT 100 and MGMT 250. Provides an in-depth understanding of how brands are crafted and communicated via integrated marketing communications programs. Takes a contemporary view of brand management as a collaborative process of meaning-making between firms and their consumers and includes emerging theory and best practices of promotional strategy, including new topics such as open source branding, branding in Web 2.0, and consumer-generated advertising.
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4.00 Credits
Prereq.: MGMT 250. Helps students develop an understanding of the functional areas of professional selling and sales management. Covers topics including organizational accounts, sales, sales force staffing, sales training, sales force motivation, sales forecasting and planning, sales support techniques, and sales management controls.
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4.00 Credits
Prereq.: Sophomore standing. Provides an analytical framework for understanding interpersonal, group, and organizational behavior. Explores managerial problem-solving and decision-making in organizations through case analysis. Improves written and oral communication through group projects, presentations, and individual reflection.
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4.00 Credits
Prereq.: MGMT 100. Provides the student with a broad view and an understanding of the forces that shape retail competition. Gives comprehensive coverage of the principles of the marketing environment, the diversity of the retail industry, consumer behavior, merchandising, buying, and the tools available for improving retail profitability.
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4.00 Credits
Covers the basics of being an entrepreneur and building a venture whether for profit, non-profit, or socially minded. Students will work in teams, using basic ideas of marketing, finance, and strategy to build and evaluate new venture ideas.
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4.00 Credits
Introduces the theories, knowledge, and financial tools needed by an entrepreneur to launch and grow a successful venture. Topics include analyzing the profitability of a venture idea, developing financial statements and projections, and determining how to obtain the financial capital necessary to run and grow an enterprise.
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4.00 Credits
Prereq.: MGMT 100 recommended. Examines leadership from an international perspective with a specific focus on cross-cultural and comparative theories of leadership, with special attention to the role of gender. Experiential immersion through pre-departure orientation, faculty-led international travel to a nation and post-departure comparative analysis with at least one other region besides the U.S. Builds inter-cultural competence through exercises, cases, meetings with local women leaders, and cultural orientation. Gupta, Staff.
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4.00 Credits
Studies the emerging global markets which encompass Latin America, Eastern Europe, South Asia, and Middle East and Africa. Develops a multidisciplinary understanding of their distinct socio-cultural, politico-legal, economic, and institutional context based on historical trends and contemporary events. Studies management, marketing, financial, and operational functions in the emerging markets, and students will learn how women may successfully negotiate them. Staff.
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4.00 Credits
Introduces marketing language, concepts, and processes, and enables students to apply their learning to complex, real-life marketing situations. Culminates in the creation of marketing plans for local organizations in which teams of students demonstrate their ability to gather, analyze, and draw conclusions from industry and market data. Includes cases, discussions, and experiential exercises.
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