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MCM 452: Consumer Communications
4.00 Credits
Simmons University
Examines the role and function of direct and database marketing in the marketing mix. Topics include analysis and measurement of direct marketing, evaluation of direct marketing packages, the role of the Internet, and privacy and ethics. Staff
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MCM 452 - Consumer Communications
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MCM 453: Strategic Marketing Comm.
4.00 Credits
Simmons University
Focuses on strategic planning issues central to marketing communications, including identifying and selecting key strategic options and methods of evaluating results. Staff.
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MCM 453 - Strategic Marketing Comm.
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MCM 454: Communicating Corporate Image
4.00 Credits
Simmons University
Focuses on how organizations create and communicate a coherent organizational identity through visual and verbal images. Topics include culture and corporate image, qualitative and quantitative measures of image and reputation, and strategic and ethical issues in managing corporate image. Beltz.
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MCM 454 - Communicating Corporate Image
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MCM 458: Online Communications
4.00 Credits
Simmons University
Focuses on integrating an online marketing component into a broad-based marketing communications plan and extending marketing strategies to take advantage of the benefits of online marketing. Staff.
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MCM 458 - Online Communications
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MCM 461: Public Relations 21st Century
4.00 Credits
Simmons University
Provides a foundation in the strategic use of public relations. Focuses on the changing nature of public relations, the increasing use of new technologies, and the inclusion of public relations in the total marketing communications mix. Staff.
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MCM 461 - Public Relations 21st Century
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MCM 462: Financial Aspects of Business
4.00 Credits
Simmons University
Provides an introduction to economics, accounting, and finance. Enables students to read, analyze, and interpret company financial statements, understanding how external factors affect the financial health of organizations, and making decisions based on financial information. Staff.
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MCM 462 - Financial Aspects of Business
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MCM 465: Issues Management
4.00 Credits
Simmons University
Focuses on identifying the issues and environments that affect the communications functions of organizations. Topics include strategies for minimizing negative effects, creating opportunities, and managing crises. Staff.
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MCM 465 - Issues Management
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MCM 481: Strategic Comm.And Org Change
4.00 Credits
Simmons University
Focuses on assessing the organizational environment, long-range planning, and implementing change. Emphasizes the role of communication in managing the process of change in organizations. Staff.
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MCM 481 - Strategic Comm.And Org Change
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MCM 485: Communicating Across Cultures
4.00 Credits
Simmons University
Provides a cross-cultural perspective for managing both organizational and personal communication in international and multicultural contexts. Staff.
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MCM 485 - Communicating Across Cultures
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MCM 486: Cultural Diversity in Workplac
4.00 Credits
Simmons University
Explores the organizational challenges and opportunities created by the increasing cultural diversity of the U.S. workforce. Provides a theoretical perspective and practical strategies for creating organizational environments that encourage workers of diverse cultural backgrounds to work together productively. Fine.
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MCM 486 - Cultural Diversity in Workplac
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