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  • GSM 503: Mktg-Age of Social Media

    2.00 Credits
    Simmons University

    Prerequisites: GSM 425 Marketing Social media has changed the way people live and communicate. Businesses are not only reacting with changes in their marketing plans, but their marketing activities are funding the innovation that is driving the behavioral change they must adapt to. This course is about how marketing has changed in light of the invention and adoption of social media, and the role managers play in future change. It aims to arm students with information every manager needs to compete in the marketing landscape of today and tomorrow. Every company impacts its immediate surroundings and the industry in which it operates, in turn producing ripple effects that reach far beyond - creating community, especially online. Through the Internet and social media, it has become commonplace in our culture that customers, employees, fans, followers, supporters, nay?sayers, critics, media, suppliers, partners, manufacturers - and all key constituents in a business' life - monitor and comment about the business and its public reaction to real time events. This course addresses a company's marketing capability to respond, engage, participate and shape the way the community they build mobilizes to not only purchase their products and services, but also to behave in the greater world. In this course we explore how companies participate in that discussion, and thereby live up to business and social missions. The overall goal of this course is to expose students to a way of thinking that empowers them to not only leverage new media channels in marketing plans, but also to advance problem solve and develop operating processes that integrates a 'new media mindset' in everything they do. Many of the specific topics we will discuss have both business and social implications ? from the data that is gathered and how it is stored and used, to the freedom of speech a business grants or denies customers, to the way feedback gathered through social methods is employed in a company's operations and marketing. Students will discuss cases and testimonials from real-life practitioners to study online marketing theory from strategic planning to process development to practical application.
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  • ShareGSM 505 - IIM- Calcutta Imports
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  • GSM 512: Corporate Social Responsibili

    2.00 Credits
    Simmons University

    Prerequisites: None This is a partially on-line course introducing the broad scope of issues addressed by corporate social responsibility and the economic rationale for business to consider its social role. Students gain familiarity with two specific tools of the trade, voluntary standards adherence and stakeholder engagement/prioritization. Applying this general overview of issues and tools, individual students conduct an organizational social responsibility audit and develop a strategic recommendation. The course concludes by exploring the intra-organizational dynamics of gaining support for social responsibility initiatives.
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  • GSM 516: Sustainability Analysis & Repo

    2.00 Credits
    Simmons University

    Prerequisites: GSM 411, GSM 435 (co-req ok) This course introduces students to best practices in sustainability analysis, evaluation and reporting in corporate and non-profit settings. As discussed in this course, sustainability includes environmental, social and governmental (ESG) considerations. This is a competency-based curriculum with an emphasis on mastering specific management tools. The course comprises three modules: 1. Introduction to ESG measurement and reporting based on understanding non-traditional approaches to measuring economic value; 2. Methods for calculating external benefits of responsibility efforts that demonstrate the financial value of voluntary investments in social welfare; 3. Methods for calculating internal financial returns on responsibility investments. These methods are valuable for corporations seeking to build their sustainability performance and for non-profits aiming to build/improve social impact measurement capabilities.
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  • GSM 520: Strategic Performance Measures

    2.00 Credits
    Simmons University

    (Prerequisites: GSM 420, GSM 421) This case-based course focuses on the measures an organization develops to achieve its stated strategic, financial and operational goals in a business climate that emphasizes achieving ever increasing levels of corporate performance. A significant portion of the course will be devoted to both the elements and the applications of the Balanced Scorecard as an integrative tool to evaluate organizational performance in a variety of settings including completion of a Balanced Scorecard simulation. Besides the Balanced Scorecard, we will briefly examine other ways to measure organizational success through budgeting, responsibility centers, risk assessment and other performance measures. Because the antecedents of many of these concepts lie with some fundamental management accounting concepts and their link to strategy, marketing, operations, organization behavior and finance, this course will focus on the whole organization. (2 credits)
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  • ShareGSM 524 - Fin Statement Analysis
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  • GSM 526: Market Research

    2.00 Credits
    Simmons University

    (Corequisites: GSM 425) Market Research introduces the concepts and applications of marketing research through a marketing management approach. The course emphasizes basic methodology and how the special techniques used in research procedures apply to marketing, advertising and sales, questionnaire design, product design, and survey techniques. Course will include lectures, cases, field trips, and a research project. (2 credits)
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  • GSM 527: International Marketing

    2.00 Credits
    Simmons University

    This course introduces students to eXtensible Markup Language (XML), its role as a standard in enabling and managing metadata applications, and its application as a data-modeling technique. Students create XML schemas and document type definitions (DTDs), and learn to apply transformations using eXtensible Stylesheet Language (XSL). The course examines a wide range of applications of XML in libraries, archives, and related information settings, and considers the technical requirements of making XML-tagged content available and useful to Web browsers and to metadata harvesting applications such as the OAI (Open Archives Initiative). Topics include XML applications in bibliographic utilities, cross-walks between XML and other systems, the role of XML as an alternative or complement to the structured database model, and managing metadata services with XML. Please note: This is a new course being offered beginning in the 2005-2006 academic year. Prerequisites: LIS 415 and 488
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  • ShareGSM 528 - Brand Mgmt. & Int. Mkt. Comm.
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