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Course Criteria
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3.00 Credits
Economic Analysis for Managers examines the applications of macro- and micro-economic principles to managerial decisions concerning production, finance, market performance, growth, and organizational efficiency. Students learn to analyze production and consumption alternatives using the quantitative techniques of demand forecasting, price determination, market-share strategies, cost accounting, and resource planning.
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3.00 Credits
(Prerequisites: GSM 411) Business, Government, and the Global Economy focuses on the strategic challenges that all companies confront when they engage in international trade or face competition from foreign concerns. Students examine the key role played by governments in shaping a domestic business environment for good and for ill. This course covers both the theoretical foundations of international political economy as well as the managerial skills necessary to apply that knowledge in a practical fashion. Students are encouraged to study regions of particular interest to them. (3 credits)
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2.00 Credits
Quantitative Analysis provides an introduction to statistics and to SPSS, a widely used statistical software program. The course covers how to manage data, obtain descriptive statistics, and conduct a variety of statistical tests including chi-square, correlation, t-test, analysis of variance, and regression. Students also learn how to interpret and report results. The course is taught from an applied perspective using examples from industry whenever possible. A computer lab component to the course enables students to gain hands-on experience with statistical software. (3 credits)
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3.00 Credits
Financial Reporting and Analysis gives the student a clear understanding of how accounting data is used to communicate financial information to those outside an organization. The student learns to evaluate accounting issues and becomes thoroughly familiar with the concepts and mechanics of the balance sheet, income statement, and statement of cash flows. Course emphasis is on using accounting data as an effective tool for decision making. (3 credits)
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3.00 Credits
(Prerequisite: GSM 420) Managerial Accounting is concerned with management control systems and the information they generate, as well as their role in management analysis and decision making. The course introduces costing techniques, responsibility accounting, the budget process, and information analysis. Attention is given to the interrelationship between internal measurement systems and overall management planning, decision making, and control. (3 credits)
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3.00 Credits
(Prerequisite: GSM 415) Marketing Management focuses on the analysis of marketing opportunities and problems in both for-profit and not-for-profit organizations, and on the strategic and tactical decisions faced by the marketing manager. The course has three main components: (1) how environmental forces can influence the success or failure of a marketing plan and how to use market research to understand these environmental forces, (2) how marketing strategies are employed by a variety of organizations, and (3) how to successfully implement marketing strategies through product planning, pricing, promotion, and distribution decisions. (3 credits)
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1.00 Credits
(Prerequisites: GSM 415, GSM 420, GSM 421, GSM 425, GSM 430, GSM 455) Strategic Decision Making relies on a computer-based marketing strategy simulation, MARKSTRAT3, as the primary pedagogical tool. In the simulation, students are assigned to 'managerial teams' who are fully responsible for the strategic and product marketing-related decisions of a company within an assigned industry. As a member of the management team, students are responsible for developing, producing, and marketing a line of consumer products that compete against other brands within the same industry. This course is designed to integrate key learning from a variety of courses in the MBA program and to enhance students abilities to use data effectively, to work successfully in management teams, and to formulate both strategic objectives and appropriate supporting tactics to realize these objectives. (2 credits)
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3.00 Credits
Technology and Operations Management provides a foundation for understanding the role of production and delivery capabilities in creating business value. While the disciplines of strategy and marketing deal with choosing the best approaches to the right markets (the what), operations focuses on developing and managing processes for serving those markets (the how). This course provides an in-depth introduction to the fundamentals of transforming inputs into outputs and explores the interdependence of strategies, processes, technologies, and people. (3 credits)
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3.00 Credits
(Prerequisites: GSM 411, GSM 415, GSM 420) Finance provides students with a set of analytical tools to use in financial decision making, and for a better understanding of an organizations interaction with the financial markets. Topics include: return and risk relationships in the capital markets, time value of money and capital budgeting techniques, capital structure and cost of capital, leasing, mergers and acquisitions, duration, asset allocation, and options and futures pricing. This course provides a rigorous treatment of key financial concepts and analytical approaches, and thus builds the students appreciation of the role of financial theory and models in business. (3 credits)
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