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  • MKT 365: Professional Services Marketing

    3.00 Credits
    Salem State University

    Professional Services Marketing will address the marketing management process within professional service companies, such as accounting, medical, law. The course will examine topics such as designing effective service offerings and delivery systems, identifying quality determinants, enhancing customer relationship management, implementing quality control procedures and developing promotional approaches. Three lecture hours per week. Elective for Marketing minor and Marketing concentration Juniors and Seniors, and others with permission of Department Chairperson. Prerequisites: MKT241N and MKT305.
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  • MKT 444N: Marketing Management And Strategy

    3.00 Credits
    Salem State University

    Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information. Three lecture hours per week. Required of Marketing concentration Juniors or Seniors. Limited to Marketing concentration and Marketing minor, Juniors and Seniors, and others with permission of the Department Chairperson. Prerequisites: MKT241N, ODS362, MIS201 and ACC106.
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  • MKT 445: International Marketing

    3.00 Credits
    Salem State University

    The course deals with the ever expanding global market and the unlimited opportunities and challenges. The student participates in the study and application of marketing concepts in the contemporary international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. The course emphasizes the marketing firm, marketing operations and marketing strategy. Three lecture hours per week. Required of all Marketing concentration and Marketing minor Juniors or Seniors. Prerequisite: MKT241N.
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  • MKT 466: Special Topics in Marketing

    3.00 Credits
    Salem State University

    An analysis of topics of current interest in the marketing field. Topics vary from term to term. Three lecture hours per week. Prerequisite: MKT241N or equivalent.
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  • MKT 485: Internship in Marketing

    3.00 Credits
    Salem State University

    An academic work program under the auspices of various business and non-profit organizations in areas directly related to the student's academic interest in Marketing. Minimum commitment: 18 hours per week for entire semester. Limited to Marketing concentration Seniors. Prerequisite: Department of Marketing Chairperson's approval.
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  • MKT 543: Marketing Research

    3.00 Credits
    Salem State University

    Introduces tools and techniques of marketing research as an aid to marketing decision making. Covers definitions of research problems, research methodologies, design of research projects, analysis and interpretation of research results. Emphasizes practical aspects of conducting and evaluating marketing research studies. The completed marketing research project report will serve as the senior thesis for Marketing concentration students. Three lecture hours per week. Required of Marketing concentration Seniors. Enrollment limited to Marketing concentration and Marketing minor Seniors, and others by permission of Department Chairperson. Prerequisites: MKT241N, MIS362 or ODS362.
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  • MUS 102N: Music And Humanities I di

    3.00 Credits
    Salem State University

    A course about music and its relation to Western culture. Class discussion will include music from the earliest civilizations through the Baroque with concurrent developments in art, architecture, literature, and philosophy. No prior knowledge of music is necessary. Attendance at concerts/art exhibits outside of class may be required. Satisfies an elective in the Music minor. Three lecture hours per week. Not open to students who have received credit for MUS102. Offered every Fall semester.
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  • MUS 103: Music And Humanities II di

    3.00 Credits
    Salem State University

    This course is about music and its relationship to Western culture. Attention is focused on music from the Classical period through the present with concurrent developments in art, architecture, literature, and philosophy. No prior knowledge of music is necessary. Attendance at concerts and/or art exhibits outside of class may be required. Satisfies an elective in the Music minor. Three lecture hours per week. Offered every spring semester. Not open to students who have received credit for MUS113.
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  • MUS 106N: Piano Class I

    3.00 Credits
    Salem State University

    A course designed to develop musicianship through keyboard technique and music literacy. This course is intended for students with no previous piano training. Concert attendance outside of class may be required. Open to all students. Satisfies a skills elective in the Music minor. Meets 150 minutes per week.
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  • MUS 109: Music For Today di

    3.00 Credits
    Salem State University

    A course based on the role of music heard in America. The study of musical elements is approached through rock, folk, jazz, and theatre music. Three lecture hours per week. Satisfies an elective in the music minor.
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