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  • COM 321: Print w

    3.00 Credits
    Salem State University

    This course will deal with the planning, writing and editing of advertising copy for the print medium. Copy will be related to overall design, and assignments will be completed using desktop publishing. Three lecture hours per week. Required for Communications majors and minors in Advertising Communications. Limited to Communications majors and minors. Prerequisite: COM320 or permission of Department Chairperson.
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  • COM 325: Sports Writing

    3.00 Credits
    Salem State University

    This discussion and writing course encourages students to develop contextual understanding of sporting activity and provides opportunities for students to practice writing about sports. Skills stressed in this course include determining newsworthiness of developments in the sports world, crafting stories with proper structure and style and editing one's work with an eye toward publication. Three lecture hours per week.
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  • COM 335: Writing For Corporations

    3.00 Credits
    Salem State University

    Through workshop, lecture and discussion, this course is designed to help students develop the specialized skills needed to write on behalf of a business or non-profit organization: researching and writing the organization's history; preparing grant proposals; creating formatted letters to be used by others; responding on behalf of the organization to individual inquiries. Three lecture hours per week. Prerequisites: COM201 and COM202 or permission of the Department Chairperson.
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  • COM 349: Principles of Public Relations

    3.00 Credits
    Salem State University

    Introduction to the role, processes, and practices of public relations. The course will explore the overall role and techniques of public relations in general and then consider specific cases and such issues as demographics and psychographics. Three lecture hours per week. Required of Communications majors in the Public Relations Concentration and minors in Public Relations. Limited to Communications majors and minors. Prerequisites: COM202, COM205, or permission of Department Chairperson.
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  • COM 351: Public Relations Writing w

    3.00 Credits
    Salem State University

    Course will deal with the research and planning of a publicity program. Students will explore various writing techniques, styles and feedback evaluation techniques. Three lecture hours per week. Required of Communications majors in Public Relations or Journalism Concentrations and minors in Public Relations. Limited to Communications majors or minors. Prerequisite: COM349.
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  • COM 370: Fundamentals of News Writing w

    3.00 Credits
    Salem State University

    News Writing covers the fundamentals of writing news stories and covering news events. Emphasis will be upon writing a range of news leads, and developing and organizing news stories and obituaries. Three lecture hours per week. Required for Communications majors in Journalism and Public Relations concentrations and the minor in Journalism. Not open to students who have received credits for COM230. Prerequisite: COM202.
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  • COM 371: News Reporting And Writing

    3.00 Credits
    Salem State University

    A continuation of COM370, News Writing, this course stresses research, reporting principles and key formats. Students will conduct library and computer-oriented research, practice reportorial interviewing skills, and write articles on business, the courts, local government, sports and other beats. Three lecture hours per week. Required for B.S. Communications majors and minors in Journalism. Not open to students who have received credits for COM231. Prerequisite: COM370.
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  • COM 410: Direct Response

    3.00 Credits
    Salem State University

    This course, involving lectures and workshop assignments, will examine the processes for successful direct marketing. Students will be involved in the research, planning, writing and development of direct response newspaper, magazine, radio, and television ads, and of direct mail and mail order packages. Three lecture hours per week. Prerequisite: COM321.
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  • COM 412: Advertising Case Studies

    3.00 Credits
    Salem State University

    This lecture and research course will examine actual advertising cases in print and electronic media. Students will examine the creative process: how it is affected by marketing, media, management and creative considerations as well as legal and ethical issues. Cases will be based on text, video and printed examples and on library and media research. Required of Communications majors in the Advertising Communications concentration, junior or senior year. Limited to Communications majors and minors. Three lecture hours per week. Prerequisite: COM321 or permission of Department Chairperson.
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  • COM 416: Advertising

    3.00 Credits
    Salem State University

    This course is a practical application of the materials learned in all previously completed Advertising courses. Students will compete in a nationwide student-based advertising competition sponsored by a widely recognized corporate or advertising organization. Through team activities, they will complete all campaign requirements and meet all deadlines. Limited to Senior Communications majors, Advertising Communications concentration. Senior Advertising Communications minors with permission of Department Chairperson. Three lecture hours per week. Prerequisite: COM412.
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