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Course Criteria
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3.00 Credits
A study of the communications media from a variety of perspectives - historical, psychological, economic, political and social, as well as of the moral and legal issues raised by technological developments. Course will explore theories of communications with particular application to the analysis of contemporary media. Required in the Communications major and minor. Three lecture hours per week.
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3.00 Credits
This course will be an introduction to the research, planning, writing, and editing processes in media, emphasizing print, audio and visual mediums. Primary topics will include varieties of styles from objective to persuasive, combining verbal and visual communications, logical and psychological development and persuasion, and aesthetic and ethical considerations. Three lecture hours per week. Required for B.S. in Communications Major.
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3.00 Credits
This course will involve the application of computer programs to the design and development of communication materials. Students will be introduced to computer software for word processing, desktop publishing, web design and electronic information presentations. Students will produce such communication materials as flyers, brochures, web sites, and other visual presentations. Limited to Communication majors and minors. Three lecture hours per week.
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3.00 Credits
This skills-based course instructs students in the digital dissemination of communications materials for the Internet, Intranets, and on CD-ROM. The three tracks of journalism, advertising and public relations are used to provide context for understanding how and why these technologies are being applied in communications-related fields.
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3.00 Credits
This course provides students with a foundation in the research methods commonly used in advertising, public relations and journalism. Students will be introduced to the attitude necessary for scientific inquiry in the social sciences, as well as the capability to read and understand research reports based upon quantitative and qualitative methods, including sampling, surveys, experiments, content analysis, focus groups and critical analysis. Students will design, administer and interpret several such research tools. Required for Communications majors. Three lecture hours per week. Prerequisite: COM201.
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3.00 Credits
This course will deal with the moral and legal problems encountered by mass media since the invention of the printing press. Attention will be given to landmark events and to the historical, political and technological developments which gave rise to them. Emphasis will be placed on: the concept of legal precedent; those assumptions about the nature of man on which moral judgments are made; the evolution of libertarian thought from the First Amendment to the present. The course will rely heavily on case studies. Three lecture hours per week. Prerequisites: COM201, COM202.
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3.00 Credits
This course will introduce students to the theory and practice of editing for various media. Practical editing assignments will include copy and text editing, editing for print and electronic media, layout, writing headlines and cutlines, placing art and photography, as well as consideration of legal and ethical issues. Three lecture hours per week. Required for Communications majors. Limited to Communications majors and minors. Prerequisite: COM202.
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3.00 Credits
In this course we will examine ways of understanding human communication behavior from both scientific and humanistic perspectives, with applications to mass communications and social interaction. Major communication theories will be evaluated and debated. Three lecture hours per week. Prerequisite: COM201.
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3.00 Credits
This course is about communicating with diverse audiences. It provides theoretical foundations for understanding diversities based in language, culture, and identity and demonstrates applications in the areas of journalism, advertising, and public relations. Students will study and participate in the process of multicultural and global communications through the development of web-based projects. Prerequisite: COM201.
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3.00 Credits
This course will examine both the management and creative processes of communication techniques and issues in advertising. Discussed will be social, economic and ethical aspects of advertising; the creative processes of copywriting, of art and print design, and of broadcast advertising; and specialized applications in business, education, and politics. Three lecture hours per week. Limited to Communications majors and minors. Prerequisites: COM202, COM205.
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