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Course Criteria
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3.00 Credits
Since management knowledge continues to be augmented by new research findings, conceptualizations, and management experience, this course examines current issues and emerging trends in managerial theory and practice. The course affords the opportunity to study and treat topics not covered in other management major courses, and thus provides, in an ongoing fashion, the necessary program currency. Students are acquainted with the managerial issues of the day and with topics that represent leading edge managerial thinking and practice.
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3.00 Credits
The Management Seminar is the capstone course for a specialization in management. The seminar focuses on the study of management models, managerial ethics, and decision making. In addition, the seminar strives to synthesize certain core concepts and research findings presented in other prescribed management courses completed prior to enrollment in the seminar.
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3.00 Credits
An interdisciplinary capstone course for business administration majors that is designed to integrate divergent but relevant business issues, interrelationships, and corporate and managerial agendas. Various stakeholders are identified and studied. Requires case analysis and an end-ofsemester project dealing with a major strategic analysis and presentation of a Fortune 500 corporation.
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6.00 - 12.00 Credits
An intensive program of work experience with a business or corporation. Combines both experiential learning with traditional academic work through required term essay and presentation of internship results to an appropriate class. Internship course specifications and ""learning contract"" forms are available through the Office of Career Services. Students interested must be of junior or senior standing and have a 2.5 grade point average."
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3.00 Credits
A comprehensive introduction to the various facets of marketing in current business applications. Topics include product development, pricing, distribution channels, and promotion; as well as the environments in which marketers work in the United States and in other markets.
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3.00 Credits
Examination of the consumer marketing process. This includes analysis and planning of consumer product marketing programs tied in with investigation of consumer decision making and buying patterns. Includes written case analyses.
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3.00 Credits
An examination of the process of marketing to business, institutional, and governmental markets, with a focus on business buyers and the development of appropriate marketing strategies for goods and services.
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3.00 Credits
A study of the application of research techniques in market analysis. Student teams design, conduct, and report a research project, including problem definition, questionnaire design, data collection, data analysis, documentation, and presentation of findings.
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3.00 Credits
An analysis of the international business and consumer environments and the development and implementation of marketing programs across business alternatives (e.g., direct investment, joint ventures, licensing). Topics include the roles of cultural, political, technological, economical, and legal aspects of marketing in an international environment, as well as how these affect the marketing mixes likely to be successful in various international markets.
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3.00 Credits
A course focusing on advertising, sales promotion, and direct marketing while integrating all aspects of the marketing process. Topics include planning and execution of promotional programs, strategy development, product targeting and positioning. Orientation reflects the managerial or ?client? side of business rather than the ?creative? or message development side.
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