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Course Criteria
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0.00 - 6.00 Credits
A special projects subject designed for Leaders for Global Operations (LGO) students in conjunction with on-site projects at LGO partner companies. Student teams work on faculty-supervised thesis research projects that deal with a specific aspect of operations. Students required to summarize their work in the context of understanding organization, leadership, teamwork, and task management in conjunction with 15.317.
Prerequisite:
Prereq: Permission of instructor
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3.00 Credits
Topics vary from year to year. Typical examples from past years: manufacturing strategy, technology supply chains.
Prerequisite:
Prereq: 15.760 or 15.761
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0.00 - 6.00 Credits
Presentations by faculty, doctoral students, and guest speakers of ongoing research relating to current issues in operations management, including reports of research projects (proposed or in progress) and informal discussions of recent literature dealing with subjects of special interest to participants. Primarily for doctoral students.
Prerequisite:
Prereq: None
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3.00 Credits
Marketing is a rigorous, disciplined science that applies a reasoned framework to the selection of target markets and the optimization of marketing decisions. The subject has two parts: a tactical portion and a strategic portion. The strategic portion focuses on identifying target markets. The tactical portion reviews how firms optimize profits in their chosen markets. Tactical topics include pricing, promotion, channel and product issues. Restricted to MIT Sloan Fellows in Innovation and Global Leadership.
Prerequisite:
Prereq: None
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3.00 Credits
Develops skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, especially the core theme of delivering benefits to customers. Presents the four P?s of marketing and enhances problemsolving and decision-making abilities in these areas. Provides students with a forum for presenting and defending their recommendations and critically examining and discussing those of others.
Prerequisite:
Prereq: None
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3.00 Credits
Provides a comprehensive introduction to contemporary marketing concepts and techniques, such as customer analysis, market segmentation, targeting, positioning, branding, product design, pricing, promotion, and distribution. Uses lectures, case studies, and class demonstrations to illustrate concepts. Emphasizes turning technology into market value. Primarily for undergraduate and non-MBA graduate students.
Prerequisite:
Prereq: None
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3.00 Credits
Framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses. Lectures and cases.
Prerequisite:
Prereq: None
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3.00 Credits
Introduction to soft consumer research methods, useful for getting quick customer input into decisions on product design and development, strategic positioning, advertising, and branding. Covers interview techniques, observational methods, voice of the customer, focus groups, and analyses suitable for qualitative data. Introduces new information-gathering methods in development at MIT.
Prerequisite:
Prereq: None
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3.00 Credits
Project subject teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).
Prerequisite:
Prereq: None
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3.00 Credits
Practical introduction to the process of designing and marketing new products. Covers the major phases of product development: opportunity identification (customer input, generating ideas, market definition), product design and positioning, pre-market testing and forecasting, launch marketing, and managing the life cycle. Presents proven techniques, but emphasizes state-of-the-art methods like "listening in," virtual customer, information acceleration, and trust-based marketing. Group project allows students to apply lessons to the design and marketing of a real product ? a "green" auto (hydrogen, electric, or plug-in hybrid).
Prerequisite:
Prereq: 15.809, 15.810 or 15.812
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