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  • MK 299: Individual Study

    3.00 Credits
    Boston College

    A student with a unique idea or specialty area that is not covered by any of the scheduled courses may request to study that area with the approval of a faculty supervisor. A written proposal outlining the area of interest to be studied is necessary for approval.
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  • MK 610: Special Topics: Sports Marketing

    3.00 Credits
    Boston College

    The goal of this course is to provide an understanding of the business practices fo the sports industry. Taking a practical approach, students will be asked to create business solutions for sports organizations. The attributes and failures of real examples will be discussed. Students will be expected to take the experience and apply it to creating specific campaigns, programs, and overall marketing plans for a specific sports application. Relationship architecture principles will be discussed at length and expected to be incorporated into the final project.
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  • MK 620: Marketing Information Analytics

    3.00 Credits
    Boston College

    This course will present a range of analytical methodologies and tools addressing a very rapidly changing market place. While much of the analytical content applies to any channel or medium, it is clear that technological innovation in the online channel is the key enabler or facilitator for much of what will be encountered in this course. The technology revolution necessitates new approaches to marketing. Learning experiences will use tools like Excel (standard Analysis ToolPak) and generic SQL queries (using Oracle or MySQL). These will be augmented with R (aka S-Plus) for some of the more sophisticated statistical analyses.
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  • MK 630: Special Topic:Tourism and Hospitality Management

    3.00 Credits
    Boston College

    This course provides students with a basic understanding of the various decisions, processes, metrics, and outcomes relating to managing tourism and hospitality services and enterprises. Uses case discussions, lectures, and group projects to enable students to make rational and logical marketing decisions in tourism and hospitality management.
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  • MK 635: New Media Industries

    3.00 Credits
    Boston College

    This course is designed to introduce the changing business models of new media (video game, music, movies, print, advertising, television) industries. This is achieved by examining in detail the technology enablers and disruptive forces in both the U.S. and worldwide, consumer behaviors and attitudes, and legal and regulatory concerns. A special emphasis will also be placed on media companies whose business models have been heavily influenced or altered by digital distribution.
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  • MM 010: Perspectives on Management

    3.00 Credits
    Boston College

    This course, taught by practitioners John Clavin (BC `84) and Richard Powers (BC'67) provides Boston College students with an excellent opportunity to explore the functional disciplines of business from a real world perspective. Using a combination of lectures, case studies, readings and outside speakers, the course provides students the opportunity to get grounded in each of these disciplines as well as get some outside views on careers in each of these areas. The course will also provide students a framework to explore and discuss cross-functional issues that effect business strategy and execution.
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  • MU 030: History of Rock and Roll and Popular Music in the United States

    3.00 Credits
    Boston College

    From the blues to country, jazz to rock, our nation's political, social and economic history has been mirrored and influenced by the styles of popular music developed in our cultural melting pot. This course will provide an overall history of popular music in America with emphasis upon mainstream popular music since 1954. Its focus will be on the independence and interdependence of black and white musical cultures in America. Students will learn stylistic developments in popular music, acquire interpretive strategies, including methods of aural analysis that will view popular songs as historical texts as well as autonomous works of art.
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  • MU 051: Irish Fiddle/Beginner

    0.00 Credits
    Boston College

    Students will learn to play easy tunes by ear and begin to develop violin technique using scales, bowing and fingering exercises and note-reading practice. At the end of the course, students will have the opportunity to perform with the advanced fiddle and whistle students. Classes are taught by Tina Lech, a well-known and respected Irish fiddle player and teacher. Violin rentals are possible. A small portable recorder is required.
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  • MU 052: Irish Fiddle/Experienced Beginner

    0.00 Credits
    Boston College

    For students who have taken a full semester of Beginner Irish Fiddle (MU 051) or who have at least one year's experience playing the violin. This class will help students continue in the development of violin technique. Students will learn more advanced Irish dance tunes with some beginning ornamentation (bowing and fingering). Students may take the experienced beginner class for more than one semester until they feel ready to move to the Intermediate level. Violin rentals are possible. A small portable recorder is required. Fall participants may continue in spring semester, but new students may not enroll in spring semester.
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  • MU 053: Irish Fiddle/Intermediate

    0.00 Credits
    Boston College

    For students who have at least three years experience playing the violin (classical or traditional Irish) or who have taken the Experienced Beginner class (MU 052) and whom the instructor feels is ready for the intermediate level. Traditional music will be taught with a focus on ornamentation, bowing and style. Airs and dance music of Ireland will be covered along with music of the ancient Bardic harpers and court musicians. Classes are taught by Seamus Connolly, one of the world's leading Irish traditional musicians and ten-times Irish National Fiddle Champion. Violin rentals are possible. A small portable recorder is required.
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