CollegeTransfer.Net

Course Criteria

Add courses to your favorites to save, share, and find your best transfer school.

  • MK 157: Professional Selling and Sales Management

    3.00 Credits
    Boston College

    The selling profession is experiencing substantial change, reflecting in part the emergence of a global economy and the turbulence of the marketplace caused by mergers and leveraged buyouts. There is a growing recognition that salespeople need greater expertise. Methods that were successful in the past are giving way to new and demanding disciplines. This course first teaches the principles of selling, then concentrates on a sales operating system that emphasizes the need for setting sound sales strategies and practicing good sales tactics.
    ShareMK 157 - Professional Selling and Sales Management
    Favorite

  • MK 158: Product Planning and Strategy

    3.00 Credits
    Boston College

    With the growing concern over the success rate of new products, an intense effort is being employed by marketers to establish more effective new product development and management strategies. Using lectures and case studies, this course will focus on the process of conceiving new products, developing an effective organization, and designing and implementing effective marketing strategies and policies over the course of the product life cycle. Class material will provide the student with insight into new product development across a wide variety of industries.
    ShareMK 158 - Product Planning and Strategy
    Favorite

  • MK 161: Customer Relationship Management

    3.00 Credits
    Boston College

    Students will learn the fundamental CRM principles, discuss them in case discussions, and apply them in a project with an organization of their choice. Topics will include the definition of CRM (getting, keeping and growing profitable customers), how to build relationships, the IDIC model (indentify, differentiate, interact, and customize), permission marketing, closed loop systems, mass customization, lifetime value, quantification of opportunity, program measurement, and review of a CRM system.
    ShareMK 161 - Customer Relationship Management
    Favorite

  • MK 168: International Marketing

    3.00 Credits
    Boston College

    As more and more United States companies expand their marketing efforts into international markets, it is increasingly important for them to develop skills in the evaluation of the risks and opportunities based on a genuine knowledge of foreign cultures and business practices. The international marketer needs to understand how the people in different countries respond to marketing efforts. The main objective of this course is to provide students with a basic understanding of the international marketing environment and the critical elements involved in entering and competing effectively in selected foreign markets.
    ShareMK 168 - International Marketing
    Favorite

  • MK 170: Entrepreneurship

    3.00 Credits
    Boston College

    Starting and operating a new business involves considerable risk and effort to overcome all the inertia against marketing a new venture. More than two million new enterprises are launched each year, but 70% fail. Success requires not only effective personnel skills, but also effective managerial and marketing skills. This course will focus on the characteristicsw and the background(s) of entrepreneurs, the assessment of marketing opportunities, the development of a business plan, and the financing, management, and marketing of the new venture. Emphasis will be placed on digital and online business ventures.
    ShareMK 170 - Entrepreneurship
    Favorite

  • MK 172: Marketing Ethics and Creative Thinking

    3.00 Credits
    Boston College

    This course is designed to assist future marketing practitioners with the development of their ethical decision-making skills and the application of creative thinking in the formulation of alternative courses of action in difficult ethical situations. In the ethics area, the course begins by reviewing the traditional foundations of ethical reasoning followed by more intensive study of selected current theories and relevant readings in the areas of business and marketing ethics. Against this background, the course focuses on cases and readings involving ethical problems in marketing.
    ShareMK 172 - Marketing Ethics and Creative Thinking
    Favorite

  • MK 235: Special Topics: New Media Industries

    3.00 Credits
    Boston College

    This course is designed to introduce the changing business models of new media--video game, music, movies, print, advertising, television -- industries. This is achieved by examining in detail the technology enablers and disruptive forces in both the U.S. and worldwide, consumer behaviors and attitudes, and legal and regulatory concerns. A special emphasis will also be placed on media companies whose business models have been heavily influenced or altered by digital distribution.
    ShareMK 235 - Special Topics: New Media Industries
    Favorite

  • MK 252: Electronic Commerce

    3.00 Credits
    Boston College

    Electronic commerce is more than a buzzword. Business on the internet has altered the competitive landscape for large and small corporations alike and it is still in its early stages. Electronic commerce is reshaping industries, creating new opportunities, and challenging existing commercial models and relationships. Managers will need to understand the underpinnings of electronic commerce in order to make informed decisions about its impact on the future of the corporation. This course will provide a managerial overview of the technologies supporting and enabling electronic commerce and will then focus on how it is changing the organization and the competition.
    ShareMK 252 - Electronic Commerce
    Favorite

  • MK 253: Marketing Research

    3.00 Credits
    Boston College

    Marketing managers depend on the availability of timely and accurate market information to reduce their risk in decision making. The goal of this course is to provide students with a solid grounding in contemporary marketing research methods to enable them to recognize the need for research, to design and implement some research projects on their own, and to evaluate knowledgeably the research methods and results presented to them by others. Students will acquire a working knowledge of both qualitative and quantitative analysis methods and will apply these skills to a marketing research project.
    ShareMK 253 - Marketing Research
    Favorite
    Show comparable courses

  • MK 256: Applied Marketing Management

    3.00 Credits
    Boston College

    This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.
    ShareMK 256 - Applied Marketing Management
    Favorite
To find college, community college and university courses by keyword, enter some or all of the following, then select the Search button.
(Type the name of a College, University, Exam, or Corporation)
(For example: Accounting, Psychology)
(For example: ACCT 101, where Course Prefix is ACCT, and Course Number is 101)
(For example: Introduction To Accounting)
(For example: Sine waves, Hemingway, or Impressionism)
Distance:
of
(For example: Find all institutions within 5 miles of the selected Zip Code)