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  • MJ 631: African Business

    3.00 Credits
    Boston College

    Introduction to the exciting, current state of business, politics and social interactions in Africa. For the first time since wide-spread African political independence more than one half century ago, economic independence is beginning to assert itself on the continent. The purpose of this course will be to trace the progress being made throughout Africa for it to take its place among world-wide, self sufficient economies with sophisticated infrastructure, innovative industries, stable political systems and a developing export sector.
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  • MJ 647: The Environment and Sustainability

    3.00 Credits
    Boston College

    There is wide spread consensus that Planet Earth cannot easily support many of the demands upon its resources and structures being imposed upon it by the present population of the world. This state of disequilibrium promises to become even worse as population totals rise significantly in most countries. The emphasis in this course will be upon methods used for preserving and improving sustainability within the US and worldwide. Fundamentals of Environmental Law, International Law and Administrative Law will be stressed. Cost estimates will be examined closely. Among subject matters to be studied are oil, water, wind, air and carbon sequestration.
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  • MJ 651: Nonprofits and Their Real Estate

    3.00 Credits
    Boston College

    This course will examine the astonishing multiplication of nonprofit corporations throughout the American economy. Attention also will be paid to the similar rise in governmental entities: federal, state, and local. Among nonprofit and governmental subject areas to be studied are structures, goals, taxation, compensation, and interaction with the private sector. Heavy emphasis will be placed upon real estate needs and opportunities for expansion, contraction, and reconfiguration. Economy sectors to be examined will include higher education, secondary education, churches, health care delivery, and social service agencies. Attendance is mandatory unless absence is excused in advance.
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  • MJ 674: Sports Law

    3.00 Credits
    Boston College

    This course studies the law as it applies to professional and amateur sport organizations. The course will focus on how to identify, analyze, and understand legal issues in general and the ramification of those issues on the sports industry specifically, with special attention given to professional teams and leagues. Among the subjects to be discussed will be antitrust law, tort law including the liability for conduct occurring in competition, contract law, constitutional law, labor law, collective bargaining, gender discrimination and Title IX, and agency law.
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  • MK 021: Marketing Principles

    3.00 Credits
    Boston College

    This course will explore the basic concepts, principles, and activities that are involved in modern marketing. It presents marketing within the integrating framework of the marketing management process that consists of organizing marketing planning, analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Additional attention is focused on international marketing, services marketing, non-profit marketing, and marketing ethics. This course is a pre- requisite for all other marketing courses
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  • MK 031: Marketing Principles---Honors

    3.00 Credits
    Boston College

    This course will explore the basic concepts, principles, and activities that are involved in modern marketing. It presents marketing within the integrating framework of the marketing management process that consists of organizing marketing planning, analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Additional attention is focused on international marketing, services marketing, nonprofit marketing, and marketing ethics.
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  • MK 148: Services Marketing

    3.00 Credits
    Boston College

    The service sector of the economy is twice as large as the manufacturing sector. Service organizations differ in many important respects from manufacturing businesses and require a distinctive approach to marketing strategy development and execution. Some service businesses to be studied include TV and radio stations, hospitals and HMOs, hotels, theaters, music groups, and airlines. Service providers include accountants, lawyers, doctors, and dentists.
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  • MK 152: Consumer Behavior

    3.00 Credits
    Boston College

    This course is designed to integrate the disciplines of psychology, anthropology, and sociology with marketing to explain, understand, and predict consumer decisions. This is achieved by exploring both the theoretical and practical implications of (1) individual behavioral variables such as motivation, learning, perception, personality, and attitudes, (2) group influences such as family, culture, social class, and reference group behavior, and (3) consumer decision processes such as cognitive dissonance, brand loyalty, and new product adoption, and risk reduction.
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  • MK 153: Retail/Wholesale Distribution

    3.00 Credits
    Boston College

    This class focuses on the necessary concepts and principles of retailing involved in making retail and wholesale decisions. The course looks at retailing from both a consumer perspective (e.g., why does a consumer shop a particular retail outlet?) and a business-to-business perspective (e.g., how does the retailer decide which supplier to use?). Additionally, the course examines the various methods of retailing (e.g., bricks and mortar, bricks and clicks) and how these methods have evolved and will evolve in the future.
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  • MK 154: Communication and Promotion

    3.00 Credits
    Boston College

    This course concerns the communication function in marketing. It builds on a base of strategic marketing planning and consumer behavior and then proceeds to treat advertising, sales promotion, re-seller stimulation, and public relations as part of an overall promotional mix. These various communication methods are considered as variables to be used concurrently and interactively to meet strategic marketing objectives. The study of advertising is a major topic in this course, although its role will be considered in light of overall organizational promotional objectives.
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