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Course Criteria
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2.00 Credits
Credits:2 credits Prerequisites:None Course Chair:D. Gorder Required of:MBUS majors Electable by:All Offered:Spring, Summer, Fall Description An overview of business and legal issues of special concern to musicians and songwriters, with special emphasis on copyright law, recording and music publishing agreements, and relationships between artists and other parties, including managers, producers, and investors.
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3.00 Credits
Credits:3 credits Prerequisites:Passing score on the Math Proficiency Exam or passing grade in GMSC-230 Course Chair:D. Gorder Required of:MBUS majors Electable by:MBUS majors Offered:Spring, Summer, Fall Description An analysis of supply and demand in the international music marketplace, as affecting issues of pricing, employment, the output of goods and services, and competition. Emphasis is also placed on the techniques of financial management found within a music-oriented business, including planning and forecasting, allocation of resources, and profit analysis, as well as the monetary transmission mechanisms found in international business.
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2.00 Credits
Credits:2 credits Prerequisites:MB-201 Course Chair:D. Gorder Required of:MBUS majors Electable by:MBUS majors Offered:Spring, Summer, Fall Description A hands-on approach to the important role of computers in the music industry. Students work with the applications typically found in music business operations, including word processing, spreadsheets, databases, graphics, and visual displays. Emphasis is on the presentation and analysis of financial data. Particular attention is given to the use of the Internet for communication and the location and retrieval of business-related data.
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2.00 Credits
Credits: 2 credits Prerequisites: MB-201 Course Chair: D. Gorder Required of: MBUS majors Electable by: MBUS majors Offered: Spring, Summer, Fall Description An introduction to the fundamental principles of accounting and record keeping in business operations. Emphasis is placed on the theory of debit and credit, the recording of business transactions, the preparation of basic financial statements, and the use of accounting information within music business organizations.
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2.00 Credits
Credits:2 credits Prerequisites:MB-201 and either MB-255 or MB-355 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Spring, Fall Description A detailed study of the categories of correspondence and presentation most relevant to the music business. These include: (1) effective techniques of business writing, including letters, memos, reports, proposals, and electronic communications; (2) oral presentations, including the use of visual aids and multimedia; (3) planning and running meetings; and (4) supervising team projects.
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2.00 Credits
Credits:2 credits Prerequisites:MB-201 Course Chair:D. Gorder Required of:MBUS majors Electable by:MBUS majors Offered:Spring, Summer, Fall Description The application of theories of organizational behavior and structure to managerial processes, and the overriding influence of ethics in decision making. Through case study analysis, students enhance their leadership abilities while developing skills in organizational efficiency, managerial effectiveness, adaptability, and values clarification.
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2.00 Credits
Credits:2 credits Prerequisites:MB-201, MB-211, and MB-225 Course Chair:D. Gorder Required of:None Electable by:MBUS majors Offered:Fall Description Study of current issues affecting the international music marketplace with emphasis on understanding the international record business and international music publishing. Study of the major geographical areas where music is traded; discussion of music market activities in individual countries.
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2.00 Credits
Credits:2 credits Prerequisites:MB-201, MB-211, and MB-225 Course Chair:D. Gorder Required of:MBUS majors in management track Electable by:MBUS majors Offered:Spring, Summer, Fall Description A critical analysis of the anatomy of domestic and international record companies, focusing on the role of each department within the structure. Students become intricately acquainted with such areas of activity as artists and repertoire (A&R), promotions, marketing, distribution, product management, and business affairs. Special attention is given to contractual relationships with artists and producers as well as domestic and international licensing of masters.
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2.00 Credits
Credits:2 credits Prerequisites:MB-201, MB-211, and MB-225 Course Chair:D. Gorder Required of:MBUS majors in management track Electable by:MBUS majors Offered:Spring, Summer, Fall Description A detailed analysis of the inner workings of music publishing companies, with emphasis on the role of the publisher in the acquisition, market development, and administration of copyrighted musical compositions. Topics include copyright registration and renewal, contractual relationships with composers, and an analysis of domestic and international licensing of the publisher's catalog, through recordings, motion pictures, print, and performance rights. Relationships with foreign affiliates and subpublishers are also covered.
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2.00 Credits
Credits:2 credits Prerequisites:None Course Chair:D. Gorder Required of:MBUS majors in music products industry track Electable by:MBUS and MSYN majors Offered:Fall Description An in-depth survey of the business mechanisms found in the international commerce of music products, from the manufacturer to the wholesaler/distributor to the retailer. Topics include the mechanical and economic considerations involved in moving products through the stream of commerce to the point of purchase, as well as marketing, product development, distribution, sales, effective advertising, promotion, and product representation.
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