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Course Criteria
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4.00 Credits
4.00 credits MKT3550 Consumer Behavior (General Credit) This interdisciplinary course discusses the consumer as the focus of the marketing system. Course stresses the use of knowledge about consumer behavior in marketing decisions. Examines the contributions of anthropology, sociology, psychology, strategy, and economics to the understanding of consumer buying behavior. Explores individual behavioral variables (needs, motives, perceptions, attitudes, personality, and learning) and group influences (family, social groups, culture, and business) as they affect the consumer decision-making process. Analyzes how marketing programs, especially the communications mix, can be developed to reflect a commitment to providing consumer satisfaction. Prerequisite: IME2322 or MCE2313 This course is typically offered in the following semesters: Fall, Spring, and Summer I
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4.00 Credits
4.00 credits MKT3574 Managing the Sales Process (General Credit) Many Babson graduates become sales professionals, sales managers, or in positions which depend upon the success of the sales effort. This course is designed to understand the sales process and how to manage the sales process. Each participant will obtain the knowledge and experience to undertake the following items by the end of the semester: Assume the role of a salesperson for a firm, understanding the tasks of managing a territory, locating and evaluating customers, and selling a product or service. Assume a first level sales management position, understanding the concepts of sales management, the techniques required to manage a sales force, and the process of analyzing and solving sales management problems. Be able to use management tools and statistics to conduct data analysis for Sales Management. Also, be able to measure the cost and effect of sales management decisions. Be able to understand the potential impact of information technology on sales. Be able to initiate, manage and implement change in a sales organization and a prospective sales situation. Prerequisite: IME2322 or MCE2313
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4.00 Credits
4.00 credits MKT4505 Marketing Management (General Credit) Integrates other marketing courses, emphasizing the development and application of creative problem-solving techniques to a wide range of marketing problems. Explores proven methods of generating fresh ideas that can be applied to marketing problems. Intensive analysis of marketing decisions faced by organizational marketing management, including product policy, channel development, promotion and communication policy, pricing strategy, as well as competitive, social, legal, and ethical factors that affect marketing decisions. Explores the analysis and building of coherent marketing programs designed to achieve marketing and organizational objectives. Prerequisite: (IME2322 or MCE2313) & 1 Marketing Elective This course is typically offered in the following semesters: Fall, Spring, Summer I
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4.00 Credits
4.00 credits MKT4515 Brand Management Brand Management is an advanced marketing course that will prepare students to lead a brand- centered marketing team in the consumer products/services arena. The emphasis in the course is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgment, and a marketplace that is fast-changing. The course will prepare students to operate successfully in this real world environment. The concept of "brand equity" will be a unifying theme throughout. ***If you have taken Consumer Marketing, do not sign up for this course. Prerequisite: IME2322 or MCE2313 This course is typically offered in the following semesters: Fall and Spring
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4.00 Credits
4.00 credits MKT4560 Global Marketing Management (General Credit) The purpose of this course is to understand the nature of marketing in a global context, specifically marketing to many countries simultaneously. The course will expose students to many different cultures and environments. Students will analyze global market opportunities and develop global marketing strategies which leverage experience, knowledge and investments across multiple countries. As a result of the course students will develop a global mindset. Prerequisite: IME2322 or MCE2313 This course is typically offered in the following semesters: Fall and Spring
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4.00 Credits
4.00 credits MOB1000 General Management A survey of organiztion management designed to give students a broad view of the environment and techniques of business and to provide an introduction to the various business disciplines, including operations mangement, accounting, finance, marketing, human resource management, and economics. Course includes lectures, gaming, case analyses, and experimetal learning. Prerequisite: NONE This course is typically offered in the following semesters: Fall and Spring
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4.00 Credits
4.00 credits MOB3512 Leadership (General Credit) Characteristics of effective leadership and the dilemmas of leadership, organizational structure and leadership, power and influence strategies, theories of leadership and leader's personality. Students will gain practice in leadership situations. Prerequisites: IME 3 or OEM This course is typically offered in the following semesters: Spring and Summer I
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4.00 Credits
4.00 credits MOB3515 Human Resource Management (General Credit) Provides an in-depth exploration of the challenges of managing through people. This course is appropriate for any student interested in serving in a management role, and particularly for those interested in careers in human resource management. Topics covered include human resource planning, personnel selection, interviewing, résumé construction, and performance management. Uses text, lectures, case studies, films, and experiential exercises.Prerequisites: IME 3 or OEM This course is typically offered in the following semesters: Spring
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2.00 Credits
2.00 credits MOB3522 BUSINESS AND THE ENVIRONMENT 2 credits Advanced General Credit Every individual who would engage in business development and management in this century will need to have an understanding and appreciation of the implications of environmentalism for corporate activities. Environmentalism offers a new approach to view conceptions of who is driving competitive and environmental concerns, the implications of those concerns for the corporation, how those implications alter product and process development, and what their future form may be. This course is intended to familiarize students with relevant facts and analyses on the interaction of businesses with the environment. It outlines reasons why businesses would want to and have to care about environmental issues, introduces environmental assessment and management tools, and visits topics from various business functions. Pre-req OEM2312 Currently this course is not associated with a specific concentration.
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4.00 Credits
4.00 credits Weeks 1-6 TWR Week 7 T Final project due: July 2nd 1:30 PM MOB3525 Management Communications (General Credit) Effective management communications are essential to discovering creative solutions to business problems. This course combines principle with practice so that students will first understand the theories which inform business communication and then demonstrate its best practices. Prerequisite: IME3 or OEM
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