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Course Criteria
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2.00 Credits
2.00 credits Special Schedule Week 1-2 - Wed/Fri Week 3-6 - Mon/Wed Week 7 - Mon Final Exam - Wed. July 1st MIS3574 Emerging Technologies (2credits, General Credit) In this course, students will explore, discuss and experiment with new technologies that are used in everyday life. The course will provide an opportunity to explore technology as more than computer programs and hardware. The objective is to inspire students to use their business skills and to demonstrate how innovation can play an important role in all walks of life. This course should appeal to wide range of students from both liberal arts and business backgrounds. This is an opportunity to bridge the gap between liberal arts, business, technology and engineering. Students need not be overly tech savvy. Prerequisite - MIS 1000 and MOB 1000 or FME 1001.
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4.00 Credits
4.00 credits MIS3640 Problem Solving & Software Design (Advanced Liberal Arts) Teaches students assorted techniques and strategies to identify, approach and solve problems in business and personal areas. Students also learn how to program a computer in order to offer an efficient solution. These efficient solutions are created in tools that are used in real companies. These tools may include Visual Basic and C++ among others. While some problems are solved individually, others are solved collectively as a group such as in the capstone project. This course emphasizes hands-on computer skill development in a computer lab setting. Prerequisites: (QTM1310 OR QTM1311) and (MIS1000 or FME1001)
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4.00 Credits
4.00 credits MIS3660 Prototyping with IT (Advanced Liberal Arts) 4 credits MIS3660 teaches students the fundamental information management skills that are essential for every business professional. More specifically, students will learn various methods, frameworks and tools that facilitate effective and efficient information management activities. The information management skills are put into practice through the building of an information system prototype. The prototype supports a business process of the student's choosing, and it is built using advanced features of current software tools, such as Microsoft Access. This course emphasizes hands-on computer skill development. Prerequisite: FME1001 or MIS1000
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4.00 Credits
4.00 credits MIS3672 Advanced Web Development (Advanced Liberal Arts Elective) 4 credits This course explores the design and development of dynamic web sites (sites that do not use static html pages but instead create unique, data-driven pages on-the-fly). The course builds on your HTML and JavaScript skills, to explore the methodologies and technologies that are required to create dynamic web experiences that will attract and keep visitors. During the semester you will explore creating personalized web sites, ones where each visitor has a different experience based on their preferences. You will look at techniques to gather and store information from the users and then leverage that information during future site visits. You will also explore non-HTML user interfaces that provide a potentially richer web experience. Through a combination of hands-on programming, lecture, and presentations, you will learn how to design and build sites that are appealing and useful. During the semester you will generate dynamic pages that can interact with databases using Microsoft's Visual Studio ASP.net and learn programming using the Visual Basic.net programming language. You will also explore other technologies such as XML and XSL that allow you to store and present information to a range of formats. Prerequisite: MIS1110 or MIS3690
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4.00 Credits
4.00 credits MIS3690 Web Technologies Advanced Liberal Arts Elective 4 credits MIS3690 introduces students to web site development. Students will learn general design and programming skills that are needed for web site development. Students will explore languages and tools of the world wide web (WWW), including the hyper-text markup (HTML), cascading style sheet (CSS), and JavaScript languages. Some related design concepts are also discussed, in addition to aspects concerning design methodology and project management. As part of the course requirements, each student will publish a website to a hosting service, which charges a hosting service and domain registration fee of $20-30. (Students will be responsible to pay this fee separate from the tuition charges during the term.) The various tools may include FrontPage, text editors, and graphics design editors. This course emphasizes hands-on computer skill development in a computer lab setting. Prerequisite: MIS1000 or FME1001 Students who have taken MIS1110 or MIS1170 (Introduction to Web Site Development) cannot take this course. This course is typically offered in the following semesters: Fall, Spring and Summer I
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4.00 Credits
4.00 credits MIS4500 Information Systems Project (General Credit) A capstone course that integrates the knowledge and skills that are learned in previous ITM (MIS) courses. The main effort involves the design, programming, and implementation of a computer-based system at a real company. As a group, students are required to go through the entire development process, starting at requirements definition, continuing through conceptual modeling including screens and reports designs, building the system, and concluding with various implementation efforts such as hardware and software selection and user training. Assuming the role of a consultant, students will spend some time at the client company site. These activities are done with tools that are used in real companies. These tools may include Microsoft Access, FrontPage, Excel, and other advanced software such as Cold Fusion among others. This course emphasizes hands-on computer skill development in a computer lab setting. It is recommended that students have taken either Web Technologies (MIS3690) or Software Development and Problem Solving and Design (MIS3640) or have equivalent experience. Prerequisite: IME 1 or Instructor Permission This course is typically offered in the following semester: Spring
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4.00 Credits
4.00 credits MIS4600 Server-Side Database Implementation 4 credit Advanced Liberal Arts MIS4600 builds on the database design and implementation skills taught in MIS3660 Prototyping with IT. This course focuses on databases that are hosted on a server and support multiple users. The course covers more advanced design considerations such as theoretical constructs such as the Boyce-Codd normal for optimal design, locking theory, indexing algorithms, and Relational Calculus as a design tool. The course introduces the students to a server-based database management software, Standard Query Language (SQL). Students hone their skills using SQL Server to implement their designed structures, both as standalone implementations and distributed implementations. Additional contemporary topics such as data mining and data warehousing practices are also explored. This course is typically offered in the spring semester. Prerequisites: MIS3660 Prototyping with IT
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4.00 Credits
4.00 credits MKT3500 Marketing Communications (General Credit) Examines the nature and role of communications in marketing, focusing on the goals and uses of advertising, sales promotion, public relations, direct marketing, and personal selling in achieving the communications objectives of marketing. Explores the design, organization, and implementation of the communications mix, and the economic, social, and ethical implications of promotion. Involves determining the promotional budget, creating a message strategy, planning the media mix, targeting communications to selected market segments, executing the promotion program, and measuring promotional effectiveness. Considers the relationship and integration among the various elements in the marketer's communications program. Students form agency teams to create a comprehensive integrated marketing communication plan for a product or service. Prerequisite: IME2322 or MCE2313 This course is typically offered in the following semesters: Fall, Spring, and Summer I
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4.00 Credits
4.00 credits MKT3510 Marketing Research (General Credit) This course provides students with hands-on experience with marketing research and analysis. Marketing research is simply an organized way of developing and providing information for decision-making purposes. The quality of information depends on the care exercised at each step of the marketing research process. These steps include: problem definition, research design, data collection methods, questionnaire design, measurement, sampling, data analysis, data interpretation. The class will discuss key elements and issues in marketing research including sources of data, data collection techniques and analytical approaches for providing information to be used in managers' decision. The first part of the class will focus on research process and design. In this section students will learn how to formulate a research problem, determine a research design, evaluate methods for data collection and develop instruments for data collection. The second part of the class will focus on how to analyze the data and recommend the appropriate action to management. Prerequisite: IME2322 or MCE2313 This course is typically offered in the following semesters: Fall and Spring
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4.00 Credits
4.00 credits MKT3540 Retailing Management Retailers lie at the end of the supply chain. They interface with the ultimate consumer as well as with suppliers. Retailers make investments in real estate and solicit funds from the investment community. Importantly, most of the major retailers in the United States are involved in multichannel strategies that involve selling over the Internet. As a result, this course should appeal to students with varied interests: retailing management, suppliers to retailers (or any business selling inventory), entrepreneurs, retail services, real estate, IT e-commerce, and finance. The objective of the course is to familiarize students with all of the major decisions retailers make, e.g., developing strategies, buying, financing, locating stores. The course is designed around experiential learning exercises-We get out and do it! Prerequisite: IME2322 or MCE2313
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