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  • MCE 2313: Mce: Marketing

    3.00 Credits
    Babson College

    3.00 credits MCE2313 MCE: Marketing Intermediate Core (3 credits) The emphasis of the Marketing stream of MCE will be on the best practices of marketing professionals in leading businesses. Our study will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments as well as the 5 Cs Framework (customers, collaborators, competition company and context) to identify opportunities. In addition, controllable variables essential to developing successful marketing strategy will be emphasized including market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to manipulating controllable variables to achieve marketing goals. By the end of this stream, students will be able to identify, explain, and apply important concepts in marketing and critically evaluate the role that marketing plays in the business and non-business sectors. They will be able to explain similarities and differences between physical goods and services; between business-to-business and consumer marketing; and between large and small firm marketing. Finally, students will understand the relationship of marketing to other business and social science disciplines. Prerequisites: ACC1300, QTM 1300, QTM1310 and (FME1001 or (MIS1000 AND MOB1000))
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  • MDS 3601: Visual Culture & The New Media Env

    4.00 Credits
    Babson College

    4.00 credits MDS3601 Visual Culture and the New Media Environment 4 credit Advanced Liberal Arts We live in a world that is saturated with images. Everywhere we turn we are surrounded by highly sophisticated and alluring visual spectacles. Innovations in media technology, such as digital photography and video, satellite and high definition television, and the ever-changing world-wide-web, have contributed to the dominant role that the visual plays in disparate cultures all over the world. This course will cast a critical glance at the new global visual culture. We will explore theories that address how visual images work and what they do for and to us. We will look back at the rise of modern visual culture and forward to emergent trends that we still don't fully understand. Through course readings, discussion, and both creative and analytical projects, students will gain a deeper understanding of the new visual environments that they inhabit. Prerequisites: 3 Intermediate Liberal Arts (HSS, CVA, LVA)
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  • MFE 3534: Mcfe: First Night

    4.00 Credits
    Babson College

    4.00 credits MFE3534 Finance Management Consulting Field Experience (General Credit) The Management Consulting Field Experience (MCFE) course provides an excellent opportunity for students to apply the finance principles that they learn in the classroom to real world consulting projects. The students gain practical experience by solving actual business situations. Students also develop key skills in negotiation, group dynamics, organization, and planning. There have been projects in financial advisory, corporate finance, and investment management. Current projects include the opportunity to pitch stocks and create a long term financial budget plan. Teams of three to five undergraduate students work as a consulting group for a sponsor company. The students meet with the managers of the company, analyze the problem, and explore possible solutions. The project concludes with a formal report and a presentation to the sponsor company comprising the group's recommendations. Prerequisite: IME2320 or MCE
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  • MFE 3574: Mcfe: Avis Budget Group

    4.00 Credits
    Babson College

    4.00 credits MFE3574 Management Consulting Field Experience (General Credit) The Management Consulting Field Experience (MCFE) course provides an excellent opportunity for students to apply managerial principles learned in the classroom to real-world consulting projects. Projects focus on business development, strategy, business planning, and competitive analysis. Teams of three to five undergraduate students work as a consulting group for a sponsor company. The students meet with the client, analyze problems, and explore possible solutions. Students apply for acceptance into the four-credit course. The students gain practical experience by solving actual business situations. Students also develop marketable skills by learning the consulting process and working in growing fields such as e-business. The project concludes with a formal report and a presentation to the sponsor company comprising the group's recommendations.
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  • MIS 1000: Intro to Information Systems

    4.00 Credits
    Babson College

    4.00 credits MIS1000 Introduction to Information Systems (Foundation Mgmt) A concept and skills course that provides an introduction to computer based systems used to manage information in a business setting. Concepts include hardware and software fundamentals, and the design, implementation, use and management of information systems in business. Skills include the use of application software, database software, query tools, and website development systems. Prerequisite: NONE This course is typically offered in the following semester: Fall and Spring
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  • MIS 3515: High- Tech Entrepreneurship

    4.00 Credits
    Babson College

    4.00 credits MIS3515 High-Tech Entrepreneurship 4 credit, General Credit Babson has built our brand based on excelling in entrepreneurship. This course is designed to leverage our expertise in the field while filling a void that we have noticed over the years - student's lack of in-depth knowledge of specific technology solutions. For example, many students visit their professors and other mentors with ideas for new products or startups that require technology of many different types, but have little idea of the specific technical requirements and/or business feasibility of the project. This course is designed to help students develop their skills to understand the unique aspects of technology solutions, and the tools to access the viability of hi-tech products and startups. Course Topics: " Understanding the technology ( for example, Web 2.0, GPS, image recognition) " The ability to articulate the technology to a business sponsor " Understanding the value of the technology solution ( hard versus soft benefits, ROI) " Understanding the problem or opportunity that the product is addressing " Researching and deconstructing the technology (stakeholder investment, vendors, customers) " Understanding the complexities of building a hi-tech product(in-house, outsource) " Organic development or outsourcing the development of the product " Staffing the Hi-tech company " How to market IT products: Channels, Hype v. facts " Understanding the implications of on-going support requirements " Understanding the economics of the development cycle and the support cycle " Intellectual property issues Prerequisites: OEM and MCE
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  • MIS 3530: Electronic Business

    4.00 Credits
    Babson College

    4.00 credits MIS3530 Electronic Business (General College Credit) Studies the rapidly evolving developments surrounding electronic commerce (or electronic business). Generally characterized as an assortment of computer-based systems to support the exchange of information and communication in electronic form, electronic commerce (EC) and its associated topics are looked at from four perspectives. (1) EC's shaping of business strategies and organization design, and how these in turn shape EC practices. (2) EC's broad impact on entire industries and marketplaces. (3) EC's technology requirements including hardware, software, networks, standards and protocols. (4) EC's impact on a business' existing systems. The course looks at the history of EC and analyzes the mistakes made in EC's early implementations and then applies that to today's use of EC. Guest speakers representing various industries are used to demonstrate how these industries are currently using EC in a fast changing world. This course emphasizes the case study method and class discussion for learning. Prerequisite: IME 1 & (MIS1000 or FME1001)
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  • MIS 3572: Business Intelligence

    2.00 Credits
    Babson College

    2.00 credits MIS3572 BUSINESS INTELLIGENCE 2 CREDIT (General Credit) MIS3572 teaches students about the value provided by business intelligence systems. Business intelligence systems help managers make fact-based decisions by allowing them to quickly and efficiently analyze data Used in any business area including finance, marketing, sales and operations, these systems are increasingly commonplace, but managers are often limited in terms of their understanding and skill in using them. In this course, students will make use of business intelligence systems and experience how these systems facilitate effective and timely decision-making. These uses and experiences are taught through advanced features of tools that are used in real companies. These tools may include Microsoft Excel and Access among others. This course emphasizes hands-on computer skill development, and involves reading about present-day business intelligence practices that are used in real companies. Prerequisite: NONE
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