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  • MGT 314: Services Marketing

    3.00 Credits
    Assumption University

    This course examines the marketing of services from the perspective of managers responsible for the day-to-day execution of business plans and strategies. Topics include: the Nature of Services, the Service Consumer, Service Delivery Systems, Services Management, Services Marketing Communications, and Services Pricing Strategies. Prerequisite: MGT 101. DeWitt, Diodati/ Three credits
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  • MGT 315: Services Management

    3.00 Credits
    Assumption University

    This course provides students with the concepts and tools necessary to manage service operations effectively. The strategic focus should also provide entrepreneurially inclined students with the foundation to start their own service business. The course explores the dimensions of successful service firms, prepares students for enlightened management, and suggests creative entrepreneurial opportunities. Beginning with the service encounter, service managers must blend marketing, technology, people, and information to achive a distinctive competitive advantage. This course looks at service management from an integrated viewpoint. The material integrates marketing, strategy, technology, and organizational issues. Prerequisites: MGT 100, MGT 101. Mohaghegh/ Three credits
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  • MGT 316: Public Relations

    3.00 Credits
    Assumption University

    This is a practitioner-level course which melds business goals and the writing process to deliver a set of skills which bridges the information gap between organizations and their publics. Topics include: Basics of Style, Media Relations, Press Releases, Brochures, Newsletters, Magazines, Annual Reports, Media Copy Writing, Speech Writing, and the use of Web Pages. Prerequisite: MGT 101. DeWitt, Diodati, Houle/ Three credits
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  • MGT 318: Asian Busines Practices

    3.00 Credits
    Assumption University

    This course examines the evolving business practices of Asian countries vis-'a -vis a scrutiny of influences, such as history, geography, demography, religion, value systems, politics/legal structures, and language(s). This will provide the student with both a multicultural sensitivity and a basic set of skills for functioning in speci?c Asian markets. The course is grounded, but certainly not limited to, the major countries of the region: China (PRC/ROC), Japan, North and South Korea, Brunei, Indonesia, Malaysia, Philippines, Singapore, Thailand, India, Pakistan, Sri Lanka, Vietnam, Myanmar, Cambodia, and Laos. Prerequisite: MGT 100, MGT 101, or permission of instructor. Murphy/ Three credits
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  • MGT 325: Smal Busines and Entrepreneurship

    3.00 Credits
    Assumption University

    The course is designed to provide a comprehensive and integrated introduction to the challenges of starting and managing a small business. In this course, students will build on an interdisciplinary foundation of accounting, management, and marketing to address the problems and decisions of starting, growing, and managing a small business. Prerequisites: MGT 100, MGT 101, ACC 125, ACC 126. Foley, Harvey/ Three credits
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  • MGT 330: Frau d Examination

    3.00 Credits
    Assumption University

    This course examines the subject of fraud from both management and accounting perspectives. Utilizing a variety of techniques including text, lecture, case studies, and occasional training videos, the course seeks to familiarize students with the conditions which facilitate fraud, the profile of the fraud perpetrator, common types of fraud, and methods of prevention, detection, and resolution. Numerous historical cases of fraud are examined. Prerequisites: ACC125-126, MGT100. Marino/ Three credits
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  • MGT 333: Strategic Managerial Comunication

    3.00 Credits
    Assumption University

    Strategic Managerial Communication studies communication within the organization as a key component of strategy implementation. This course investigates the vital role of communication as a mode of strategy implementation through an understanding of strategy-related management behavior. The course examines organizational theory within several contexts: organizations communicating to employees and to the outside world, as well as internal communication among employees and supervisors. Prerequisites: ENG 130, MGT 100, MGT 101, MGT 200. (Spring) DeWitt, Hunter, McNett/ Three credits
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  • MGT 334: International Comunication:Organizational Perspectives

    3.00 Credits
    Assumption University

    This course is an introduction to the major theories and concepts of intercultural communication as they apply to business organizations. It emphasizes a process approach to the study of written, oral and non-verbal communication between persons of different cultures as they communicate with each other, work together on teams, and conduct business negotiations. Prerequisite: MGT 100. Harvey/ Three credits
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  • MGT 344: Sports marketing

    3.00 Credits
    Assumption University

    Students electing this course explore the various segments of the sports business in the United States and around the world. The course utilizes the basic elements of strategic marketing (consumer, product, price, place, and promotion) and relates them to the business of sports. Topics include the consumer as a sports participant and spectator, the fan cost index, sponsorships, endorsements, event marketing, sports advertisements, sports media, sporting goods, lifestyle marketing, and more. Prerequisite: MGT101. Staff/ Three credits
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  • MGT 385: Independent Study in Management, Marketing, International Business, or Organizational Communication

    3.00 Credits
    Assumption University

    Open to highly qualified junior and senior majors. Permission of the department chair is required. Staff/ Three credits
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