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Course Criteria
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3.00 Credits
An introduction to the specialized field of direct response marketing. Topics include mail order entrepreneurship, product conception, marketing plans, use of mailing lists, media strategy, catalog development, creation of copy and graphics, case analysis and term project. Guest speakers from industry and/or field trips are scheduled. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
The success of the small business marketer is challenged by large multinational corporations. This course explores how to meet these challenges and overcome the obstacles presented in the current marketing environment. Particular emphasis is placed on the development of guerilla marketing techniques that small business enterprises can employ. Topics include: building a powerful marketing plan, using e-commerce, building a competitive advantage, recognizing cultural diversity, integrating marketing and pricing strategies, choosing the right location and layout, and using small business marketing plans for globalization. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
Prerequisites: MKT 103. Students investigate the dynamics of managing the selling function. Case analysis and role playing exercises are utilized to develop better understanding of the importance of planning, organizing, directing, and controlling the sales department. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
Essentials of public relations practice as related to business problems. Organization of public relations work, analysis of major sectors of the public and application of latest public relations techniques. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
Prerequisites: Permission of Department Course Coordinator. Students work for appropriate business firms, institutions and/or agencies to enrich the theoretical concepts previously developed in the classroom. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
Prerequisites: MKT 100. This course will introduce the student to the fundamentals of International/Multinational Marketing. The course of study includes: The International Environment, International Marketing Activities, Global Marketing Management. It covers the channels of international distribution and the financial and logistical aspects of International Marketing. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
This survey course will prepare the student for advanced study in the area of customer service. An extensive vocabulary of customer service terms will be developed and students will understand the basics of customer service, credit, collection, authorization services and fraud control. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
Prerequisites: INT 101, INT 104, INT 105, INT 115, ENS 101. Must be enrolled in the Kitchen and Bath Certificate Program. Completion of this course allows Kitchen and Bath Design students to demonstrate ethical knowledge of business practices including the NKBA Standards of Conduct in conjunction with common business contracts to be inclusive of NKBA business tools and forms. Students will develop an understanding of management policies including profit margin, business plans, human resource practices, marketing and advertising. Students will also learn the key presenting and selling techniques required of successful designers and business professionals. SUNY GEN ED-n/a; NCC GEN ED-n/a
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6.00 Credits
Prerequisites: Students required to take ENG 001, RDG 001, RDG 002, MAT 001, MAT 002 or MAT 003 must successfully satisfy all remedial requirements prior to taking this course. In addition, students must have completed a minimum of 12 credits and be in good academic standing. Permission of the instructor. The course provides supervised, practical, paid, full-time experience at institutions that offer students opportunities to which they apply concepts learned in the classroom. Written reports demonstrating understanding of theories and their applications are an integral part of the curriculum. Travel and living expenses may be incurred contingent upon placement. SUNY GEN ED-n/a; NCC GEN ED-n/a
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3.00 Credits
The survey and study of funeral practices from the year 4000 B.C. in Egypt to the present in America. SUNY GEN ED-n/a; NCC GEN ED-n/a
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