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BUS 304: Organizational Behavior
3.00 Credits
Molloy College
This course introduces students to the study of human behavior in organizations. A multidisciplinary approach is used to understand individual and group behavior. Topics include motivation, group dynamics, communication and leadership. Prerequisite: BUS 301. 3 credits
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BUS 330: Principles of Marketing
3.00 Credits
Molloy College
(formerly BUS 230) This course is designed to introduce the student to the essentials of marketing - key concepts, methods of analysis, strategies and tactics - critical to managing profitable customer relationships in the current dynamic and connected environment. Topics include marketing strategy, elements of the marketing mix, marketing research, consumer behavior analysis and customer relationship management. Prerequisite: BUS 101. 3 credits
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BUS 331: Fundamentals of Real Estate Marketing
3.00 Credits
Molloy College
Students will learn to apply the knowledge of the principles of marketing to the real estate industry. In addition to identifying the skills required for success in the industry, students will gain an understanding of marketing issues specific to the real estate industry in both the residential and commercial sectors. The impact of technology on the industry will be examined and students will develop the ability to be technologically savvy to enhance marketing prowess. 3 credits
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BUS 332: Fundamentals of Sports Marketing
3.00 Credits
Molloy College
This course is designed to teach students how to apply the basics of marketing to the sports world. Students will learn about the sports marketing industry as a whole, its trends, and marketing to fans and corporate partners. The importance of sports marketing to professional sports teams and athletes, the different sources of sports marketing and career options in sports marketing will also be addressed. 3 credits
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BUS 334: International Business
3.00 Credits
Molloy College
(formerly BUS 234) The study of international business includes the theories of international trade and investment and the international monetary system. The economic, cultural, political, legal and financial forces impacting business are studied and their effects analyzed. Prerequisites: BUS 101 and ECO 200. 3 credits
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BUS 334 - International Business
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BUS 335: Consumer Behavior
3.00 Credits
Molloy College
This course will provide students with an understanding of consumer behavior that is essential to designing an effective marketing strategy. The course employs economic, psychological and sociological theories to investigate and analyze customer reaction to products and services. The understanding gained will help students identify opportunities and improve comprehension of the marketing environment. Prerequisite: BUS 330. 3 credits
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BUS 337: Marketing Strategy
3.00 Credits
Molloy College
Study of marketing strategy as a vital component of a firm's overall business strategy. Students will comprehend how to pro-actively select target markets, geographies, services and clients to position a firm advantageously ahead of its competition. The focus will be on understanding how to identify a firm's unique differentiators to articulate meaningful value propositions and create a strategic marketing plan. Prerequisite: BUS 335. 3 credits
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BUS 340: International Marketing
3.00 Credits
Molloy College
This course is designed to provide students with a fundamental understanding of the globalization of marketing activities. It will explore a variety of marketing issues (branding, segmenting, positioning, pricing, distribution, advertising, etc.) from cross-national and cross-cultural perspectives, and students will learn how to assess appropriate global opportunities. Prerequisite: BUS 330. 3 credits
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BUS 342: Digital Media Marketing
3.00 Credits
Molloy College
This course will equip students with the knowledge and skills to build and sustain successful, integrated digital media marketing programs. With consumers and businesses increasingly shifting their attention from traditional marketing media - television, radio and print publications - to the Internet, wireless devices and other digital media, students will learn how to make online media campaigns a pivotal part of marketing plans. Ability will also be developed to target and deliver smart marketing messages to on-the-go and digital media savvy audiences. Prerequisites: BUS 337 and CIS 112. 3 credits
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BUS 343: Quantitative Analysis For Business Applications
3.00 Credits
Molloy College
This course is designed to equip students with the analytical skills essential for success in business. The course will provide students with hands-on experience in analyzing financial and economic data to assist in business decision making. 3 credits
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