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Course Criteria
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0.00 Credits
Pre-requisite: All BSM 300-level core classes. CBMA 413 focuses on marketing management problems, techniques, and strategies necessary to incorporate marketing concepts into the framework of the world marketplace. It follows a multidisciplinary approach to create a broad understanding of the subject matter, including concepts from sociology, political science, economics, and marketing. This class also considers contemporary issues including globalization and the impact of the Internet.
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0.00 Credits
Pre- or Corequisite: CBMA 301, junior standing or above. In marketing, nothing is as critical as building and maintaining relationships with key constituencies. Business corporations and non-profit institutions alike realize the importance of long-lasting relationships and their impact on their success. The major objectives of this course are twofold. First, focus on the marketing tools and techniques that organizations use to identify key constituencies, build relationships and assess their impact on the organization’s performance. Second, provide students with a forum for presenting and defending their recommendations, and for critically examining and discussing the recommendations of others.
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3.00 Credits
Pre-requisite: CBMA 301. Marketing strategy bridges the gap between decisions made for short-term results and those made for the strategic survival and success of the firm. Readings, cases and classroom discussions will cover product-market portfolios, market share, experience curves and resource allocation. Markstrat, a computer-based marketing simulation illustrates these concepts by involving student teams in competitive markets that offer a risk-free environment for strategic experimentation.
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3.00 Credits
Pre- or Corequisite: CBMA 301. This course is designed to provide the conceptual underpinnings of marketing communication, and reflect the role of media strategies in providing information, persuading, selling and creating popular culture. This course emphasizes the development of integrated marketing communication programs. Students will learn the fundamentals of different media options, how to evaluate marketing communication programs/outcomes, and how to develop an integrated marketing communication campaign. Students will be also introduced to trends and issues facing marketing communication historically and today. A substantial portion of in?class and out?of?class time will be devoted to applying the concepts and developing a real?world marketing communication program.
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tives have been met. This proposal must be approved by the instructor before course registration. The student is responsible for locating the firm and arranging an internship position. This course is normally offered only during the summer and fulfills the “curricular practical training†option for students with F-1 visa status.
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0.00 Credits
Pre-requisite: Minimum cumulative GPA 3.0, junior standing or above. Freeman School majors may elect to do a consumer behavior/marketing service-learning internship. The credit does not apply towards CBMA major requirements for a BSM degree; it may be used as elective credit. Interested students should consult with the Center for Public Service and the Office of Undergraduate Education at the Freeman School. Offered: Not offered during 2008 – 2009 academic year
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0.00 Credits
Pre-requisite: All BSM 300-level core courses. Integrating materials across the consumer behavior/marketing curriculum, this capstone course reviews and advances the understanding of consumer needs as they relate to effective marketing decisions on product, pricing, advertising, personal selling, sales promotion and distribution channels. It considers the contexts of global marketing, Internet marketing and not-for-profit marketing.
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3.00 Credits
Professor Sujan. Pre- or Corequisite: Honors Student or cumulative GPA above 3.4, and CBMA 301. Freeman School Juniors and Seniors demonstrating academic excellence are invited to participate in a Behavioral Laboratory based class that teaches students how to design research studies, collect and analyze responses, and develop applications. The class is useful for students considering graduate school and a career in research in industry. Included will be learning statistical analysis, using programs like SAS, monitoring participant sign-ups using software like Sona Systems and creating laboratory studies using software like Media Lab and Survey Monkey. There is a significant component of inter-disciplinary research, for example, with the School of Social Work, the School of Medicine and the School of Public Health and Tropical Medicine. The lab times are flexible and group meetings will be scheduled at convenient times.
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0.00 Credits
This course, facilitated by the Freeman School Career Management Center, will cover the following sessions: Career Planning, Alignment for Best Fit, and The Power of Networking. Note: Credit hours are not awarded for this required course. This is a required course in the A. B. Freeman School of Business Core Curriculum.
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0.00 Credits
Pre-requisite: CDMA 101, sophomore standing. This course, facilitated by the Freeman School Career Management Center, will cover the following sessions: Basic Training, Alumni Career Panel, and The Interview. Note: Credit hours are not awarded for this required course. This is a required course in the A. B. Freeman School of Business Core Curriculum.
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