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Course Criteria
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3.00 Credits
Heather Williams Ph.D. and Calvin R. Smith A survey of some of the more important concepts and techniques of statistics. Illustrations are drawn from the business world; in particular, time series analysis and index numbers are introduced. Students are brought in contact with computer implementation of statistical procedures. It is recommended that the student have a background in high school algebra. Note: Meets math proficiency requirement for Bachelor of Arts and Bachelor of General Studies degrees only.
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3.00 Credits
This course is an introduction to how organizations function. The student will develop abilities to diagnose and respond more flexibly in organizations they participate in and explore and reflect critically on key themes in modern organizations. Major emphasis is placed on teams, globalization and diversity, interpersonal and group communication, organizational cultures and negotiating the fit between the individual and the organization.
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3.00 Credits
Kay L. McLennan A theoretical critique and case oriented analysis of the moral, ethical, and value issues that challenge business, industry, and corporate life with a view toward discovering ethical principles and strategies applicable to the management process. Also, in response to the recent barrage of charges of breaches of ethical conduct by business leaders (WorldCom, Enron, Arthur Anderson, Martha Stewart Living Omnimedia, ImClone, Tyco, etc.), one module of the course will be devoted to the exploration of your personal business ethics code of conduct.
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3.00 Credits
Pre-requisite: Finance 221 and Marketing 320 or approval of instructor. This course gives a brief historical survey of entrepreneurship, discusses the personality traits common to many entrepreneurs, explores ways to analyze new venture opportunities from marketing, production, and organizational perspectives; and reviews the legal considerations involved in starting a business and protecting a new venture idea. Special emphasis is placed on solving the problem of financing the new venture.
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3.00 Credits
G. Geoffrey Lutz and Stephanie Kleehammer This course is designed to introduce students to the essentials of small business start-up and management. This course will teach students how to locate and analyze the opportunity, set up the operating structure, develop the marketing and financial plans, and utilize financial reports for the effective management of a developing small business.
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3.00 Credits
Robert Hailey This course is designed to help students prepare for a career in business through both education and experience. Students will be required to spend 75 hours working in a business office. The internship will be secured by the student with assistance from the professor. In addition to the 75 hour requirement, students will attend all class meetings scheduled. These class meetings are for the student’s benefit and designed to enhance their professional work experience. Note: The Business Internship class should be taken during your last year of study for the Associate’s Degree.
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0.00 Credits
Pre-requisite: MATH 114, MATH 115 or 121; ECON 101 or 103; ECON 102 or 104; and PSYC 100, 101 or 102, junior standing or above. This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of consumers, the marketplace, and the marketing environment on marketing decision making; the determination of the organization’s products, prices, channels and communication strategies; and the organization’s system for planning and controlling its marketing effort. Note: This is a required course in the A. B. Freeman School of Business Core Curriculum.
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0.00 Credits
Pre- or Corequisite: CBMA 301. This course examines the basic theories, concepts, and findings in understanding the behavior of consumers in the marketplace. The course is focused on understanding the cognitive and emotional factors that govern consumer decision making. The course draws substantially on real-world marketing stimuli to illustrate how the success (or failure) of marketing strategies depends on the close correspondence to (or violation of) principles of consumer behavior.
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0.00 Credits
Pre- or Corequisite: CBMA 301. This course helps organizations listen to and understand their consumers and markets. This course deals with the methods for the collection, analysis, and interpretation of consumer and market information. The course familiarizes students with important concepts of consumer and market research and provides hands-on experience through real world field projects and cases. Note: This course will satisfy the University’s upper-level public-service requirement.
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0.00 Credits
Pre- or Corequisite: CBMA 301. Salespeople are a primary channel of communication between the firm and the consumer. Taught through lectures, cases, and a simulation game, this course covers the selection, motivation, compensation, job-assignment, and supervision of salespeople.
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