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Course Criteria
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3.00 Credits
Capstone course, roles of communication consultant in organizations, problem analysis and needs assessments, design and implementation of problem solving strategies, training and evaluation skills. Prereq: CMCN 301 and 475 with grade of "C".Restr: If prerequisite not met, permission of instructor is required. Formerly: CMCN 466(G).
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3.00 Credits
How to cover such environmental issues as pollution, urban sprawl, population growth, endangered species, global climate change and other issues. Emphasizes such wetlands issues as coastal erosion, flooding, siltation, introduced species, wildlife and fisheries. Prereq: CMCN 357 or 312. Restr: If prerequisite not met, permission of instructor is required.
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3.00 Credits
Idea-development techniques, organization of material, point of view, manuscript mechanics, elaboration of a first draft, factors dictating revision and rewriting, and publication strategies. Prereq: ENGL 102 or 115, or CMCN 212.
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3.00 Credits
Capstone course; theory and practice in field reporting of news relating to government, community organizations, and public affairs. Portfolio validation required for completion. Prereq: CMCN 357 or 312.
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3.00 Credits
Media structure and management functions including research, sales and profitability, technical services, human resources, and public relations.
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3.00 Credits
Preparation and analysis of public relations case studies in all sectors; analysis based on the Research, Objectives, Programming and Evaluation (ROPE) paradigm; problem-analysis and problem-solving skill development. Prereq: CMCN 320.
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3.00 Credits
Capstone course, team project of designing and developing a campaign for community client. Management of primary research, objectives, programming, budgeting, evaluation, and stewardship. Portfolio validation required for completion. Prereq: Grade of "C" in CMCN 320, 321, 423, 475. If prerequisites not met, permission of instructor is required.
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3.00 Credits
Develops analytical skills; applies advertising research to practical decision-making; evaluates various advertising media related to markets and creative strategies. Prereq: CMCN 330. Restr: If prerequisites are not met permission of instructor is required.
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3.00 Credits
Capstone course. Community client projects, creative and managerial frameworks, copy platforms, positioning and media strategy, media mix, control, budgeting, evaluation, client interaction and presentations. Portfolio validation required for completion. Prereq: CMCN 341, 342, and 435. Restr: If prerequisites not met, permission of instructor is required.
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3.00 Credits
Advertising functions, sales management, account service strategies and techniques, promotion and development in competitive media markets. Prereq: CMCN 330. Restr: If prerequisite not met, permission of instructor is required. Formerly CMCN 485(G).
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