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Course Criteria
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3.00 Credits
Prerequisite: MKT 6503. This course covers both the impact of new information technologies on traditional marketing and marketing in industries undergoing high levels of technological change. Subject areas such as e-commerce, database marketing, business-tobusiness marketing, and customer contact management are examined and illustrated in industry settings that emphasize innovation through the development of new techologies. These industries, but are not limited to, communications, information processing, education, entertainment, and health care.
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3.00 Credits
A strategy-oriented seminar dealing with problems of marketingservice businesses (e.g., hotels, restaurants, banks, medical offices, etc.). This course prepares students to properly mange the marketing effort for service businesses using case analyses, exercises, and projects which deal with critical aspects of service, design, and delivery. Students may not receive credit for both MKT 4535 and MKT 6535.
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0.00 - 3.00 Credits
Prerequisite: MBA foundation. An advanced seminar in Strategic Marketing methods in a diverse health care context. Includes assessment of market opportunities, development and implementation of marketing programs, promotion, market research, and marketing information systems. Special emphasis on marketing in a managed care environment.
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3.00 Credits
Prerequisite: MKT 6503. An in-depth review of trends and developments in the global marketing environment. Topics covered include import-export, joint ventures as well as international marketing systems and multinational marketing strategies.
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3.00 Credits
Prerequisite: QMBE 2786 and MKT 6503. Advanced marketing research methods including experimentation, questionnaire construction, and sampling, used to investigate marketing problems, and design of strategies. Other applications include market position assessment, image studies, product design, advertising effectiveness, and pricing. Elementary and multivariate data analysis methodology will be applied.
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3.00 Credits
Logistics is a value-added process that synchronizes demand and supply in an effort to provide competitive advantage. Emphasis is placed on the strategic importance of customer service/satisfaction within a supply chain management perspective. Specific topics include supply chain strategy, transportation, inventory analysis, warehousing, material handling, and international logistics.
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3.00 Credits
Prerequisite: MKT 6503. An intensive study of selected current topics in marketing. Topics will vary based on contemporary needs as dictated by the discipline as well as the interests of the students and the instructor.
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3.00 Credits
Prerequisite: consent of department. Readings, weekly reports, conferences, and a research paper.
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3.00 Credits
Prerequisite: 15 hours of MBA courses with at least a 3.0 GPA and consent of the department. The student will work a minimum of 150 hours during the semester at the site of a participating organization that directs the intern in a specific Marketing project. Students must in addition engage in extensive outside research in the subject area related to their internship and submit a substantial report on this research reflecting a graduate level of learning. Enrollment is limited. May not be repeated for credit.
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1.00 - 3.00 Credits
An intensive study of selected special topics in Marketing. Topics will vary based on contemporary needs as dictated by the discipline as well as the interests of the students and the instructor. Section number will correspond with credit to be earned.
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