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MKT 4535: G Services Marketing
3.00 Credits
University of New Orleans
G Services Marketing
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MKT 4536: G Health Care Marketing
3.00 Credits
University of New Orleans
Application of marketing principles and concepts to contemporary Health Care Industry issues. This course is specifically designed to introduce Health Care employees to marketing thought and processes and business students to the marketing issues relevant to contemporary management operations in a Health Care environment. Students in MBA program may not enroll in this course.
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MKT 4546: G Int'l Marketing Management
3.00 Credits
University of New Orleans
Prerequisites: MKT 3501. A study of the significant aspects of international business operations including the historical development of foreign trade policy and operative problems of international business operations, private and public organizations in foreign trade, and the legal dimensions of foreign trade. Graduate students will not receive credit for both MKT 4546 and 6546
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MKT 4570: G Distribution Channels
3.00 Credits
University of New Orleans
Prerequisites: MKT 3501. Theory and practice of analysis and management of interfirm relationships within the marketing channel. Oriented toward strategic planning, the course examines the scope, environments, and dynamics of channel structure with a strategic planning orientation.
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MKT 4575: G Logistics
3.00 Credits
University of New Orleans
Prerequisites: MANG 3402 and MKT 3501. A study of the flow of goods as it relates to the success of the firm. Topics include transportation and storage and their control, information flow, inventory, location theory, and scheduling.
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MKT 4580: Marketing Management
3.00 Credits
University of New Orleans
Prerequisite: 12 hours of marketing which must include MKT 3501, MKT 3505, and 3510. Focuses on the steps of marketing planning, which include planning, implementing, and controlling marketing programs. This includes product and brand development, channels of distribution, promotion, and pricing. The course cannot be taken for credit in the M.B.A. program.
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MKT 4585: Marketing Internship
3.00 Credits
University of New Orleans
Prerequisite: MKT 3501 and consent of department. The student intern works for ten to twenty hours per week at the sight of a participating organization which directs the intern in a specific marketing project. Students desiring to take this course should apply early. Enrollment is limited by the internships available. This course cannot be taken for graduate credit.
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MKT 4590: Marketing Strategy
3.00 Credits
University of New Orleans
Prerequisites: 15 hours of marketing which must include MKT 3501, 3505, 3510, and 4580. Designed to provide the student with a cohesive understanding of managerial decision making in marketing. Emphasizes conceptualizing marketing problems, conducting situation analyses, formulating creative alternatives, and thorough strategy implementation. The course cannot be taken for credit in the M.B.A. Program.
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MKT 6333: Real Est Fin & Mkt Feas Analys
3.00 Credits
University of New Orleans
Prerequisite: one of the following: FIN 6300, URBN 6165, FIN 4366, or FIN 4368. A survey of the physical characteristics and the market, economic, and financial considerations which enter into the decision process for selecting business locations. Addresses the allocation of land resources among a number of possible revenueproducing uses and the impact of location considerations on the profitability of the firm. An extensive field research project is an integral part of the course.
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MKT 6510: Adv Analysis Consumer Behavior
3.00 Credits
University of New Orleans
Prerequisite: MKT 6503. Theoretical, conceptual, and methodological issues in consumer behavior. Emphasis will be on current publications, breakthroughs, and research.
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