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Course Criteria
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1.00 - 3.00 Credits
The work experience will normally be completed during the progress through the HRT program. Students are advised that most benefit will be gained by completing this requirement in a number of positions that provide insight into a range of hospitality and tourism career tracks. The course consists of 600 hours of work experience that must be documented and approved on a pass/fail basis by the faculty advisor. Formal enrollment should take place when the 600 hours requirement is completed.
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3.00 Credits
Prerequisite: MKT 3501. A survey of modern marketing theory and techniques as applied in the tourism and hospitality industry. Emphasis will be placed on services marketing, and topics include an analysis of hospitality customer needs, marketing planning, segmentation, positioning, and promotion.
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3.00 Credits
Nature and function of law and legal institutions in society; with emphasis on those areas of law most relevant to hospitality operations. Topics include attributes of hotels, licensing, regulation, hotel-guest and restaurant-patron relationship, obligations of hotels, guest property, rights of hotels and restaurants, sale of alcoholic beverages, and travel industry law.
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3.00 Credits
Principles and practices of service management as applied to the hospitality firm. Emphasis will be upon the human resource component of the organization as well as the practical application of theoretical concepts.
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3.00 Credits
An advanced, comprehensive examination of beverage operations in the hospitality industry. Topics will include: purchasing, storing, issuing and serving alcoholic beverages; survey and study of wines, spirits, and beers; and a study of laws and social considerations pertaining to the serving of alcoholic beverages. Restricted to Hotel, Restaurant, and Tourism Administration majors.
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3.00 Credits
A study of facilities design and layout for effective delivery of hospitality services. Topics include equipment selection, space allocation, maintenance of the physical plant in hospitality facilities, principles of utilities management, ventilation, sanitation, acoustics, furniture and fixture selection, and maintenance.
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3.00 Credits
An analysis of the operation and management of private and public clubs (golf, tennis, military, country clubs, professional, and business clubs).
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3.00 Credits
Under the supervision of an HRT faculty member, the student will intern at the site of a participating organization for a specific research project or set of activities. Readings and other research activities may be assigned. Students desiring to take this course should apply a semester in advance for School approval. Only open to Hotel, Restaurant, and Tourism Administration majors with overall grade point average of 3.00 or above or approval of School required. A minimum of eight hours per week at the site of a participating organization will be required.
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1.00 - 3.00 Credits
Offered each semester. Prerequisite: Approval of the directed individual study by the director of HRT and the supervising professor is required prior to registration. The student should refer to the College of Business Administration Policy on Undergraduate Directed Individual Study available in the School of Hotel, Restaurant, and Tourism Administration. Arranged individually in order to provide latitude for specialized study and research under the direction of a faculty member. Progress reports, readings, conferences, and a research paper are required. May be repeated for up to six hours credit.
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3.00 Credits
Prerequisites: FIN 3300, HRT 2000, 3011, 3017, and 3140. A case-oriented course in strategic planning and management in the hospitality industry. Students will analyze tourism and hospitality industry cases to develop their skills in formulating and implementing business strategies. Not available for graduate credit.
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