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MGMKT 477: Quantitative Decision Making
3.00 Credits
Pittsburg State University
3 hours. Quantitative and analytical approaches to management problems. Prerequisite: MATH 153 Introduction to Analytic Processes, "C" in MATH 143 Elementary Statistics, and junior standing.
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MGMKT 481: Advertising Management
3.00 Credits
Pittsburg State University
3 hours. Advertising management in relation to overall marketing program; analysis of advertising strategy, organization, and media selection; measurement of effectiveness; social and economic aspects. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
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MGMKT 481 - Advertising Management
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MGMKT 482: Sales Management
3.00 Credits
Pittsburg State University
3 hours. The role of the sales manager and the decisions under the manager's control: territorial planning, sales forecasting, quota setting; recruiting, selecting, training, and leading sales personnel controlling the sales management function. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
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MGMKT 482 - Sales Management
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MGMKT 532: Marketing Channel Management
3.00 Credits
Pittsburg State University
3 hours. Institutions, historical development, and behavioral aspects of marketing channels; channel design, selection, and management; electronic channels; supply chains. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
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MGMKT 532 - Marketing Channel Management
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MGMKT 534: Marketing Research
3.00 Credits
Pittsburg State University
3 hours. Nature and scope of marketing research, scientific method and research techniques, procedures, questionnaire design, sampling, data analysis, and research report writing. Prerequisites: MGMKT 330 Basic Marketing and MGMKT 320 Business Statistics. May be taken for honors.
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MGMKT 534 - Marketing Research
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MGMKT 550: Internet Marketing
3.00 Credits
Pittsburg State University
3 hours. Marketing via the internet, including the application of the standard marketing mix, market segmentation, and marketing research; the virtual store; emphasizes the challenges of attracting customers and customer relationship management. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
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MGMKT 550 - Internet Marketing
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MGMKT 600: Topics in Business
3.00 Credits
Pittsburg State University
3 hours. Specific advanced topics in business. A specific subject area will be identified each time the course is offered. May be repeated if topic is different. May be taken for honors.
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MGMKT 600 - Topics in Business
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MGMKT 601: Special Topics
3.00 Credits
Pittsburg State University
3 hours. An academically based international experience. May combine academic course work, business experience, travel and cultural immersion. May be repeated if the country or region visited is different. Specific experiences must be approved in advance by the International Business Major advisor.
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MGMKT 601 - Special Topics
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MGMKT 605: Cross Cultural Analysis
3.00 Credits
Pittsburg State University
3 hours. A study of the cultural aspect of international business. The focus is on understanding how different cultures effect the operation of business practices in different countries and regions of the world.
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MGMKT 605 - Cross Cultural Analysis
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MGMKT 611: International Marketing
3.00 Credits
Pittsburg State University
3 hours. Multi-national marketing concepts; exporting fundamentals; environmental analysis for international marketing; product, price, distribution and promotion in an international context. Prerequisites: FIN 326 Business Finance, MGMKT 327 Organizational Theory and Behavior and MGMKT 330 Basic Marketing. May be taken for honors.
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MGMKT 611 - International Marketing
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