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MKT 140: Teleservice Communication Skills
3.00 Credits
Johnson County Community College
Upon successful completion of this course, the student should be able to describe the process of successful communication in the teleservice field. In addition, the student should be able to define the principles of teleclient service and identify their appropriate application. The student should also be able to demonstrate effective telecommunication and client services skills through role-playing. Students who have received credit for MKT 133 or MKT 134 may not receive credit for MKT 140. 3 hrs. lecture/wk.
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MKT 140 - Teleservice Communication Skills
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MKT 202: Consumer Behavior
3.00 Credits
Johnson County Community College
Upon successful completion of this course, the student should be able to analyze the elements and influences that affect consumer behavior. In addition, the student should be able to apply the basic principles of consumer behavior and insight to the application of consumer-research findings used in the professional practice of marketing. 3 hrs. lecture/wk.
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MKT 202 - Consumer Behavior
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MKT 221: Sales Management
3.00 Credits
Johnson County Community College
Prerequisite: MKT 134 or MKT 133 Upon successful completion of this course, the student should be able to identify skills necessary to manage a sales force and develop a plan for recruitment selection, training, motivation and evaluation. In addition, the student should be able to describe and analyze techniques to forecast and plan sales and audit results. 3 hrs. lecture/wk.
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MKT 221 - Sales Management
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MKT 234: Services Marketing
3.00 Credits
Johnson County Community College
Corequisite: BUS 230 Upon successful completion of this course, the student should be able to describe the functioning of a services economy. In addition, students should be able to describe and define the nature and characteristics of services and the way services are required to be marketed because of their intangible core. Additionally, students should be able to describe service quality, the foundation of services marketing and the success factors in services marketing. 3 hrs. lecture/wk.
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MKT 234 - Services Marketing
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MKT 240: Advertising and Promotion
3.00 Credits
Johnson County Community College
In this course, the student will understand and recognize the importance of an integrated marketing communications planning model in order to coordinate all of the promotional mix elements for today's businesses. Topics of study include advertising, direct marketing, sales promotion, public relations and interactive media. The course integrates theory with planning, management and strategy. Upon completion, the student will be able to develop an effective marketing communications program. 3 hrs. lecture/wk.
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MKT 240 - Advertising and Promotion
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MKT 284: Marketing and Management Internship I
1.00 Credits
Johnson County Community College
Upon successful completion of this course, the student should be able to apply classroom knowledge to an actual work situation. This course offers work experience under instructional supervision in an approved training situation designed to provide practical experience in marketing and management. A minimum of 15 hrs./wk. on-the-job training is required.
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MKT 284 - Marketing and Management Internship I
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MKT 286: Marketing and Management Internship II
1.00 Credits
Johnson County Community College
Prerequisite: MKT 284 Upon successful completion of this course, the student should be able to apply classroom knowledge to an actual work situation. This course offers work experience under instructional supervision in an approved training situation designed to provide practical experience in marketing and management. A minimum of 15 hrs./wk. on-the-job training is required.
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MKT 286 - Marketing and Management Internship II
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MKT 288: Marketing and Management Internship III
1.00 Credits
Johnson County Community College
Prerequisite: MKT 286 Upon successful completion of this course, the student should be able to apply classroom knowledge to an actual work situation. This course offers work experience under instructional supervision in an approved training situation designed to provide practical experience in marketing and management. A minimum of 15 hrs./wk. on-the-job training is required.
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MKT 288 - Marketing and Management Internship III
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MKT 289: Marketing and Management Internship IV
1.00 Credits
Johnson County Community College
Prerequisite: MKT 288 Upon successful completion of this course, the student should be able to apply classroom knowledge to an actual work situation. This course offers work experience under instructional supervision in an approved training situation designed to provide practical experience in marketing and management. A minimum of 15 hrs./wk. on-the-job training is required.
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MKT 289 - Marketing and Management Internship IV
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MKT 290: Capstone:Marketing and Management Case Studies
3.00 Credits
Johnson County Community College
Prerequisites: BUS 141 and BUS 230 and MKT 284 and MKT 286 or assistant dean's approval Upon successful completion of this course, the student should be able to identify problems, develop and describe the situational analysis, formulate alternative solutions, and reach and explain a decision for each issue. In addition, the student should be able to apply the knowledge of marketing and management concepts and techniques in the analysis of cases and actual business situations. 3 hrs. lecture/wk.
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MKT 290 - Capstone:Marketing and Management Case Studies
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