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Course Criteria
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3.00 Credits
(Prerequisites, MK 360 and junior standing.) A course designed to study how consumers purchase and use products or services and the influencing factors with emphasis on the components of attitudes, beliefs, information processing, and the decision process. The strategies organizations employ to affect and respond to consumers¿ decisions are also studied.
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3.00 Credits
(Prerequisites, MK 360, BU 255 and junior standing.) A study of the systematic collection, tabulation, analysis, and presentation of marketing information to support decision making in marketing activities. Emphasis will be put on the marketing research environments, the acquisition of data, measurement, and the analysis of data.
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3.00 Credits
(Prerequisites, MK 360 and junior standing.) A course directed toward the development of selling concepts, skills, knowledge, techniques, and attitudes. Practical sales materials, techniques, and philosophy are used to develop an understanding of sales relationship, the buyer, product knowledge, sales techniques, communications, and persuasion.
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3.00 Credits
(Prerequisites, MK 360 and junior standing.) This course is intended to give the student a broad perspective and penetrating understanding of wholesale and industrial selling--its social and economic functions, its role in purchasing and sales, and its relationship to the total business picture.
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3.00 Credits
(Prerequisites, MK 360 and junior standing.) A basic course offering insights into the role of promotion and advertising within the context of integrated marketing communications. The course examines the history, social impact, objectives, strategies, and the evaluation of promotional effort. Budget methods, communication techniques, media analysis, and consumer response are developed for national and local campaigns.
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3.00 Credits
(Prerequisites, MK 360 and senior standing.) Decision-making activities of marketing executives in product planning, market analysis and consumer selection, promotion, sales force management, pricing, and distribution channels. Emphasis is placed on the growing fields of international marketing, new quantitative tools, and behavioral science contributions.
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1.00 - 5.00 Credits
No course description available.
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1.00 - 5.00 Credits
No course description available.
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1.00 - 5.00 Credits
No course description available.
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1.00 - 5.00 Credits
No course description available.
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