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MK 360: Principles of Marketing
3.00 Credits
Emporia State University
(Prerequisites, one 3 hour Principles of Economics course and junior standing.) Introductory course designed to acquaint students with general marketing principles and practices. Emphasis is placed on developing marketing skills and understanding marketing¿s role in the strategic orientation of the organization.
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MK 400T: Marketing Elective
1.00 - 5.00 Credits
Emporia State University
No course description available.
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MK 400T - Marketing Elective
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MK 400T1: Marketing Elective
1.00 - 5.00 Credits
Emporia State University
No course description available.
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MK 400T1 - Marketing Elective
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MK 400T2: Marketing Elective
1.00 - 5.00 Credits
Emporia State University
No course description available.
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MK 400T2 - Marketing Elective
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MK 400T3: Marketing Elective
1.00 - 5.00 Credits
Emporia State University
No course description available.
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MK 400T3 - Marketing Elective
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MK 400T4: Marketing Elective
1.00 - 5.00 Credits
Emporia State University
No course description available.
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MK 400T4 - Marketing Elective
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MK 410: Internship in Marketing
1.00 - 6.00 Credits
Emporia State University
(Prerequisite, junior standing, consent of chair.) An academic offering that provides special employment for students who wish to gain career-related experience before graduation. Students are placed in supervised positions and assigned faculty advisors who design job-related academic projects.
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MK 410 - Internship in Marketing
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MK 420: Marketing Logistics
3.00 Credits
Emporia State University
(Prerequisites, MK 360 and junior standing.) The course is designed to provide an overview of the elements of logistical support necessary for successful marketing. Topics covered in the class will include: customer service, logistics functional areas, logistics information systems, international logistics, and supply chain management.
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MK 420 - Marketing Logistics
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MK 430: Retail Management
3.00 Credits
Emporia State University
(Prerequisite, MK 360 and junior standing.) Provides the student an opportunity to develop knowledge and skills related to the selection, buying, and management of merchandise. Emphasis in retail accounting includes: stock turnover, inventory control, and pricing strategies. Methods of forecasting customer demand, accessing the trade area, retail site analysis, and vendor evaluation.
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MK 433: International Marketing
3.00 Credits
Emporia State University
(Prerequisites, MK 360 and junior standing.) A study of marketing products or services beyond the domestic environment into international and global markets. Emphasis will be put on the changing marketing environmental issues such as history, culture, politics, laws, and economic development. Market analysis and marketing strategy development are analyzed in the international context.
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MK 433 - International Marketing
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