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Course Criteria
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3.00 Credits
Students learn three distinct methods of criticizing the media, 1) the use of scientific instruments to track media usage in the form of ratings, 2) the use of social science to form a critical understanding of the effects of media and 3) the use of artistic theory to understand the intended message of media. Students will explore these three disparate methods of understanding media effects, and will use their own media viewing and buying habits to better understand how the media effects culture.
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3.00 Credits
This course builds on the elements of argument introduced in EN 101. The art of persuasive communication based on the study and application of rhetorical theory is introduced. The history of rhetoric from ancient Greece to tomorrow will be explored with a strong look at rhetoric in mass media and contemporary culture. The course provides a strong foundation for COM 243 Journalism I, COM 344 Public Relations Writing, COM 348 Advertising Copywriting, COM 360 Press Relations, and COM 460 Persuasive Campaigns. This course is designed to enhance the student’s ability to apply rhetorical principles to various forms of writing and speaking. This course is designed to help students improve their writing skills and would be beneficial to students in all majors.
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3.00 Credits
Script writing covers the writing and pre-production stage of television and film production. Students will learn how to make basic storyboards, how to write script treatments, and how to develop full-length scripts from basic ideas.
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3.00 Credits
In this class students will develop their writing skills through various journalistic assignments. Students will begin by learning the basic elements and style of news stories, editorials, interviews, and columns. In addition, students will learn the importance of objectivity, accuracy, and awareness of audience. Because the line between news and entertainment is becoming less defined, the course will also discuss the role of ethics in journalism.
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3.00 Credits
Introductory public relations, advertising, and integrated marketing course that covers the history and practice of persuasive media.
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3.00 Credits
Digital filmmaking is an intermediate level course dealing with theory, techniques, and aesthetics of cinematography and lighting, via demonstrations, exams, practicums, and shooting exercises utilizing a variety of industryoriented digital equipment and accessories. Students in this class also learn basic pre-production, scriptwriting and research methods while producing the material for a short length narrative or documentary digital film.
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3.00 Credits
The professional methods of interactive design for the Internet. Includes use of design tools, Internet technologies, artistic and communication concepts, hand coding, and the
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3.00 Credits
This is a broad theory course that covers the scientific method, application of theory to general social issues and to research on those issues, the logical positivist outlook, and issues such as Paradigm Shift and the Rashomon Effect as they apply to human interaction. On a narrower focus, the class covers many of the most important theories of communications, and attempts to cover basic theories from other fields such as structuralism, functionalism, feminism, and neo-marxism / critical theory.
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