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130:106: Consumer Behavior
3.00 Credits
University of Northern Iowa
Recent findings of psychologists, sociologists, anthropologists, and marketers in relationship to internal and external influences on buyer behavior and marketing-related decision making. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Fall, Spring, and Summer)
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130:106 - Consumer Behavior
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130:108: Marketing Research
3.00 Credits
University of Northern Iowa
Procedures used in defining a marketing problem and carrying out the research necessary for its proper solution. Prerequisite(s): 130:101; 150:080; 800:072 or 800:092; 920:020; 920:024 or 920:053; 920:070; junior standing. (Offered Fall and Spring)
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130:108 - Marketing Research
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130:131: New Product Management
3.00 Credits
University of Northern Iowa
Study of the "Product" marketing mix element, with focus on new product development, from idea generation through commercialization. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Fall)
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130:131 - New Product Management
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130:142: Pricing
3.00 Credits
University of Northern Iowa
Study of price as one of the major components of marketing, from economic, psychological, and sociological perspectives. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Spring)
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130:142 - Pricing
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130:150: Advertising and Promotion
3.00 Credits
University of Northern Iowa
Decision making in advertising, consumer promotion, sales promotion, and public relations. Includes market analysis, establishing promotion objectives, budgeting, media/promotion mix selection, communication techniques, and evaluation of effectiveness. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Fall and Spring)
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130:150 - Advertising and Promotion
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130:153: Personal Selling and Sales Management
3.00 Credits
University of Northern Iowa
Study of the trust-based sales process of identifying buyer needs; problem-solving systems selling approach; enhancement of long-term customer relationships; and management of personal selling activities. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Fall and Spring)
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130:153 - Personal Selling and Sales Management
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130:160: Interactive Marketing
3.00 Credits
University of Northern Iowa
Study of electronic marketing communications; utilizing search engines and utilizing and creating databases; customer relationship management. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing; Marketing major. (Offered Fall)
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130:160 - Interactive Marketing
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130:161: Distribution and Logistics
3.00 Credits
University of Northern Iowa
Study of behavioral dimensions of channel relations, and management of the global physical movement of products and related information by channel members and third party facilitators to provide desired customer service levels. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Fall)
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130:161 - Distribution and Logistics
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130:166: Retail Management
3.00 Credits
University of Northern Iowa
Study of tools and decisions in managing or owning a retail business; strategic planning, audit, trade-area analysis, location planning, franchising, pricing, computerization, operations and merchandise management. Prerequisite(s): 130:101; 920:024 or 920:053; junior standing. (Offered Spring)
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130:166 - Retail Management
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130:169: Internship- Marketing
2.00 - 8.00 Credits
University of Northern Iowa
Full-time internship in a marketing-related business for a minimum of eight weeks. Maximum of 3 hours may be applied to Marketing major electives category. Prerequisite(s): 130:101; 130:106; 130:108; 150:080; 800:072 or 800:092; 920:020; 920:024 or 920:053; 920:070; UNI cumulative GPA of 2.50 or better; senior standing; consent of department head. (Offered Fall, Spring, and Summer)
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130:169 - Internship- Marketing
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