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48J:178: Specialized Reporting
3.00 Credits
University of Northern Iowa
Prepares students to gather and report news in specialized areas such as business, education, sports, science, health, environmental issues, and international affairs. Two or three topics to be included in each offering of the course; topics indicated in Schedule of Classes. May be repeated more than once on different topic. Prerequisite(s): 48J:171 or consent of instructor; junior standing. (Variable)
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48J:178 - Specialized Reporting
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48J:197: Internship in Journalism
1.00 - 6.00 Credits
University of Northern Iowa
Students complete academic assignments in conjunction with intensive work in a specialized area on-site at an organization. May be repeated for maximum of 6 hours. Prerequisite(s): junior standing; internship coordinator approval. See the internship coordinator for additional departmental requirements. (Offered Fall, Spring, and Summer)
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48J:197 - Internship in Journalism
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48P:005: Principles of Public Relations
3.00 Credits
University of Northern Iowa
Introduction to theories, processes, and techniques involved in researching, planning, and implementing programs designed to influence public opinion and human behavior. Prerequisite(s): 48C:001; 620:005. (Offered Fall and Spring)
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48P:005 - Principles of Public Relations
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48P:091: Applied Public Relations
1.00 Credits
University of Northern Iowa
Credit for approved work in public relations (e.g., problems of campaign on campus or in the community). May be repeated for maximum of 4 hours. Prerequisite(s): consent of instructor. (Offered Fall and Spring)
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48P:091 - Applied Public Relations
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48P:170: Global Public Relations
3.00 Credits
University of Northern Iowa
Examination and comparison of cultural and geopolitical distinctions of global public relations practice. Prerequisite(s): junior standing. (Offered Fall)
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48P:170 - Global Public Relations
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48P:173: Public Relations Writing
3.00 Credits
University of Northern Iowa
Conceptualization and multi-media adaptation of copy for public relations campaigns. Prerequisite(s): 48J:007. (Offered Fall and Spring)
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48P:173 - Public Relations Writing
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48P:182: Public Relations Campaign Methods
3.00 Credits
University of Northern Iowa
Analysis and production of public relations tools; techniques to gain reaction and support from specialized groups. Planning and preparation of public relations communications materials and use of controlled (public) media to reach target audiences. Prerequisite(s): 48P:005; junior standing. (Offered Fall and Spring)
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48P:184: Public Relations: Integrated Communications
3.00 Credits
University of Northern Iowa
Study of strategies and practice of skills needed to practice "Integrated Communications", including use of public relations in the mix of marketing communication function within organizations. Prerequisite(s): junior standing. (Offered Spring)
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48P:184 - Public Relations: Integrated Communications
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48P:188: Public Relations: Cases and Studies
3.00 Credits
University of Northern Iowa
Analysis of selected cases and their ethical implications; design and simulation of particular public relations campaigns conducted by students. Prerequisite(s): senior standing or consent of instructor. (Offered Fall and Spring)
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48P:188 - Public Relations: Cases and Studies
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48P:190: Public Relations Management
3.00 Credits
University of Northern Iowa
Study and analysis of strategies and processes used in managing firms and internal departments; emphasis on management of on-going relations programs. Prerequisite(s): 48P:182; junior standing. (Offered Spring)
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48P:190 - Public Relations Management
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