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Course Criteria
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3.00 Credits
This is an intensive course covering the role, functions and responsibilities of a newspaper reporter. Students will gain experience with interviewing covering events and writing stories under deadline. Topics covered will include news beats, public affairs reporting, meeting and speech coverage, sports writing, obituaries, news analysis editorials and columns. Students will gain reporting and writing experience through classroom exercises and by writing stories for the "Mount Mercy Times" or otherapproved media outlet. Prerequisite: CO 120
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3.00 Credits
The PR practitioner needs to be capable of a wide variety of tactics, and in the 21st century research is fast becoming vital to the practice. The course will overview the unique role of quantitative and qualitative research work in the public relations process, focusing on research as a tool enabling the effective planning of relationship enhancement strategies between organizations and their publics. Within this framework, the course will introduce students to the construction, administration, and interpretation of surveys and focus groups. To enable the appropriate interpretation necessary for application of data to PR planning, this course will introduce students to basic features of SPSS. Prerequisites: MA 135 or BA 270 or instructor permission, CO 111, CO 180.
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4.00 Credits
Editing; writing headlines; magazine and newsletter layout and production; processing of news and features for print; the printing process; an intensive review of Associated Style; and a review of the copy editor and copy editing. This course is a follow-up application course to CO 280 or CO 120. Prerequisites: CO 280 or CO 120 and AR 130. (Offered annually, spring semester).
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3.00 Credits
Fully understanding the nature of communication involves being able to analyze the qualities of communication acts. This course will overview various means of examining a wide range of communication acts, with the aim of achieving competency in working critically with communication texts. Prerequisites: CO 111, CO 230.
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3.00 Credits
Beyond its status as art or entertainment, music communicates, and in this role does different kinds of work in human affairs: from selling products, to protest, to sustaining culture, and more. This course will survey some of these functions, review the dimensions and elements of music that allow it to work as a communication medium, and delvelop in students the ability to discern the communcative function of a given piece of music.
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3.00 Credits
This is a detailed introduction to the functions of a copy editor and page designer on a newspaper and magazine. The role of the copy desk is to coordinate, finish and design all of the elements that comprise the editorial content of the "news hole" in a newspaper or magazine. This coursebuilds on the experience a student gains in CO 290 by focusing on the role of copy editing specifically in a news media context. This course includes classroom exercises and hands-on experience through copy editing the "Mount Mercy Times" or other approved media outlet. Students will learnhow to recognize and correct common writing errors, how to spot sloppy reporting, how to write snappy headlines and how to design attractive newspaper pages and magazine layouts. Prerequisites: CO 120, CO 290, AR 130.
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3.00 Credits
Whether maintaining or initiating relationships with key publics, public relations professionals need to be able to creatively combine theory and skills into coherent plans that meet situational needs. Through case study and practical application, students will gain experience in devising strategies of public relations action, as well as developing their ability to utilize the specific tactic of special event planning. Prerequisites: CO 120, CO 180, CO 280, CO 282.
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3.00 Credits
An education in Public Relations should go beyond skills and tactics to include an ability to think beneath and beyond practice - to explore why things work the way they do and what they can become. This advanced class focuses on contemporary theory and research regarding the nature and practice of PR, and includes a specific focus on PR ethics. Prerequisite: CO 345.
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1.00 Credits
This course is designed to provide Journalism Track Communication Majors or other Communication Majors practical experience and leadership experience through an editing role on the "Mount Mercy Times" or other approved media outlet or project. This course is designed to give students a professional-level experience that will prepare them for CO 380: Internship in Communication. Students enrolled in CO 372 will undertake a specific leadership role to include planning story assignments, overseeing beats within the editorial area of responsibility overseeing the editing of pages and providing ongoing strategic planning for the "Times" or other approved media outlet. Besidesworking on the "Mount Mercy Times," students enrolled in CO 372 may arrange a leadership orcreative experience through other outlets. A Public Relations Track major, for example, may take on a project for the Communications and Marketing Office or for a college division, department or organization. Prerequisites: Approval of the instructor. Normally, students should complete CO 290 before enrolling in this course, but other experience may be considered and may qualify a student to enroll before completing CO 290.
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3.00 Credits
Placement in offices and organizations that will give students exposure to the field of communication. Examples are: public relations, corporate communication, design, multimedia positions in companies, non-profit organizations, etc. Students will spend a minimum of 10 hours per week for 12 weeks in a professional setting arranged through the Communication Department. Instructor approval is required before registration. Prerequisites: completion of all 100 and 200 level required courses in the communication major. (Offered every semester).
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