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Course Criteria
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4.00 Credits
This is a basic course in journalistic writing that covers the role and responsibility of the press in a free society as well as the fundamentals of news gathering and news writing for the print, broadcast, and online media. Writing assignments will progress from basic news gathering and news stories to human-interest stories, trend stories, and in-depth feature stories. In addition to class assignments, students will write stories for the "Mount Mercy Times." Students majoring in English, education,speech, those working for the "Mount Mercy Times," other publications, or who have career aspirationsin journalism, and publishing or writing should find this course beneficial. Prerequisite: general education writing course.
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3.00 Credits
Introduction to the history, theory, and practice of public relations; the practitioner; the function and process of public relations; "publics"; working with the media; overview of public relations in variousareas. Prerequisite: one course selected from general education writing course. (Offered fall and spring semesters).
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4.00 Credits
This course is designed to provide students with an internal look at the professional media industry from a historical and legal perspective. The class emphasizes key legal concepts that all professional communicators should understand, such as libel, trademark and copyright. Students will also learn the internal structure of the media industry from a historical perspective, and study media ethics.
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3.00 Credits
This course aims to enable students to comprehend and interact with key theories in the field of communication. The study is framed with an overview of the different perspectives on the nature of theory, and proceeds through an investigation of primary theories regarding different forms of communication that seeks to demonstrate the usefulness of these theories for understanding everyday communication problems. Prerequisite: CO 111. (Offered spring semester).
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3.00 Credits
In the 21st century we are all immersed in media, as both consumers and producers. The effective practice of both requires not just comprehension of mechanics (software, machines, etc.), but a broader understanding of how media, in all forms, works as a mode of communication and medium of culture. This class is framed with an overview of the different perspectives on the nature of theory, and proceeds through an investigation of key theories of both mass and social media. Prerequistie: CO 111.
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3.00 Credits
Working in teams to analyze and solve problems is common in most careers today. In most careers it is important to learn certain skills of group communication if one is to contribute to the success of work teams. This course will utilize a core of theory in enabling students to learn such skills by putting them into practice. Prerequisite: CO 111 or SD 111.
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3.00 Credits
Cross-cultural contact is a fact of everyday life, and its frequency will only increase. To assist students in successfully navigating such encounters, this course will introduce the theoretical background and problems involved with contemporary attempts to communicate between cultures, with a special focus on the attendant problems of interacting with specifically nonwestern cultures. In addition to theory, students will be exposed to certain skills necessary to make such encounters succeed in everyday life.
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3.00 Credits
This course integrates theory and practice. Students study the premise of symbolic interaction theory - it is only through our interactions with others that we define ourselves as individuals. The course deals with the basic concepts of person-to-person communication, such as the relationship between verbal and nonverbal language, the intent and result of message sharing, and the variables in communicative efforts. Students will learn and apply relational/interactional theory and perceptual, dramaturgical, and dialogic theory as they engage in practical education experiences. Knowledge of theoretical perspectives of communication enables students to create, assign meaning to and disseminate and evaluate messages as they interact in relationships. Prerequisites: SD 111 or SD 112, CO 111.
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3.00 Credits
An introduction to both the key defining concepts of Public Relations, and the primary writing skills necessary for the PR function to operate in contemporary organization. Special attentionwill be made to how PR is different from, but complements other organizational communication practices such as marketing and advertising. This course is specifically designed to be offerend in the Advance Program.
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3.00 Credits
Basic writing techniques common to public relations, writing for newspapers, magazines, institutional publications; writing for broadcast and electronic media; writing features for publications. Prerequisite: general education writing course. (Offered annually, fall semester).
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