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Course Criteria
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3.00 Credits
This course includes the study of the management of the sales force and the nature of personal selling. It includes the study of recruiting, selection and training of sales representatives, as well as motivating and retaining good sales people; problems in the allocation of a sales effort, supervision and control. It will include lecture, discussion, role playing and case analysis. Prerequisite: BK 208.
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3.00 Credits
This course includes marketing research methods and the role of marketing information as a management tool in decision-making. It includes the study of secondary data, focus groups, surveys, experiments, and observations. It addresses the problems inherent in sampling, data collection, and analysis of data. Prerequisites: BK 208 Principles of Marketing, BA 370 Business Statistics.
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3.00 Credits
This course identifies the important economic aspects of retail business and the role of retailing in the distribution of goods and services. Emphasis is placed on strategy, planning and development for a retail operation. Prerequisites: BK 208 and BC 265.
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3.00 Credits
This is a contemporary topics course focusing on technology and marketing. Technology has changed the business model for many organizations and has had a profound impact on marketing decisions. This course will analyze and evaluate the uses of technology in developing marketing strategy and tactics. Topics covered in the course will change as the technology evolves and will reflect the issues most relevant to marketing decisions. Current topics will include e-commerce, new media, customer generated content, mobile marketing, viral marketing, and CRM. Best practices will be identified through company research, readings and application projects. Prerequisite: BK 208
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3.00 Credits
Students may take advantage of internship opportunities that become available in the area of marketing. These internships include off-campus supervision at local establishments and periodic conferences with the on-campus instructor. The on-campus instructor will determine any further requirements on an individual basis. (Maximum of one semester credit for each three hours per week per semester spent at an outside agency up to a maximum of six semester hours).
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3.00 Credits
This course focuses on the major decisions facing a marketing manager when developing a marketing plan and carrying out the marketing process. These decisions include analyzing market opportunities, researching and selecting target markets, and developing marketing strategies. Case analysis and a simulation are used, requiring both tactical and strategic decisions. Prerequisites: BK 321 Market Research, BA 379 Financial Management, and BN 204 Principles of Management.
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3.00 Credits
Students will use a managerial approach to solving advanced topics in marketing with a heavy emphasis on case analysis. Students will use research data to make strategic marketing recommendations. Topics will include: market analysis, strategic planning, and implementation of marketing strategy.
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3.00 Credits
This course includes a systematic examination of the following four functions and processes within an enterprise: Planning-development of objectives and plans; Organizing-structuring work relationships; Leading-activating coordinated efforts; Controlling-measuring progress and taking corrective plan. The course emphasizes an overall framework for effective integration of the distinct processes.
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3.00 Credits
This course includes a study of the place and function of the human resource management department in business and industry. Topics include equal opportunity programs, employment planning, recruitment, selection, performance evaluation, and compensation. Also included are training/development, safety/health and work scheduling. Prerequisite: BN 204 Principles of Management.
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3.00 Credits
This course addresses the ongoing process of gathering, storing, and retrieving the information that managers need to make immediate business decisions and to prepare long-term business plans. The concepts learned in this course apply to many functional areas including finance, marketing, manufacturing, production, and human resources. Topics include operational, tactical, and strategic decision making as well as design, analysis, and implementation of management information systems. Prerequisites: BN 204 Principles of Management.
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