|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
0.00 - 3.00 Credits
(3-0) Cr. 3. Prereq : 504. Introduces the student to the fi eld of marketing communications. Covers a number of topics and areas essential for understanding how to design and evaluate communication strategies necessary for the successful marketing of products and services. An integrated marketing communications (IMC) perspective is employed in covering material, with a corresponding focus on various elements of an IMC strategy, including advertising, promotions, point-of-purchase communications, direct marketing techniques, and other topics.
-
0.00 - 3.00 Credits
Cr. 3. Prereq : 504. Core concepts and issues involved in customer relationship strategy and management in consumer and business-to-business markets. Emphasis on customer opportunity analyses, customer relationship management tools and strategies.
-
0.00 - 3.00 Credits
Cr. 3. S. Prereq: 504. The behavior of consumers. Intensive review of literature from relevant disciplines. Applications of concepts and methods of the behavioral sciences to marketing management decision making.
-
0.00 - 3.00 Credits
(3-0) Cr. 3. Prereq : 501, 504, 509. Allows students to develop the ability to plan and execute a B2B business by integrating aspects of marketing with other business functions in the international context. Product strategy, innovation, foreign market entry, supply srategies for foreign markets, pricing strategy, market research, customer service, international payments, managing international subsidiaries, licensing, distribution strategy, and responding to changing international environmental conditions. Involves a simulation-based instruction in planning and managing an internationl B2B business.
-
1.00 - 3.00 Credits
Cr. 1-3. Repeatable. Prereq : Permission of instructor. For students wishing to do individual research in a particular area of marketing.
-
0.00 - 1.00 Credits
Cr. 1. Repeatable. F. Prereq : Credit or enrollment in Math 165. Current weather discussions and introduction to synoptic- scale interpretation of meteorology. Application and use of calculus in meterology. Course restricted to majors. Others with permission of instructor.
-
0.00 - 1.00 Credits
Cr. R. F. An overview of the atmospheric sciences, the meteorology program at Iowa State, and the major research journals used in the discipline.
-
1.00 - 3.00 Credits
Cr. 3. F. Prereq : Credit or concurrent enrollment in Mteor 206, credit or concurrent enrollment in Phys 221. An introduction to computer programming using FORTRAN with focus on meteorological applications. Emphasis on basics of good programming techniques and style through extensive practice in top-down design, writing, running, and debugging small programs. Topics include operations and functions, selective execution, repetitive execution, arrays, input/output, fi le processing, and subprograms. This course is designed for majors.
-
0.00 - 2.00 Credits
(0-2) Cr. 1. F. Engineering aspects of scientifi c balloon fl ights. Integration of science mission objectives with engineering requirements. Operations team certifi cation. FAA and FCC regulations, communications, and command systems. Flight path prediction and control.
-
3.00 Credits
Cr. R. F.S.SS. Prereq: Permission of the department cooperative education coordinator; sophomore classifi cation. Required of all cooperative education students. Students must register for this course prior to commencing the work period.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Cookies Policy |
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|