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MKT 545: Integrated Marketing Communication
0.00 - 3.00 Credits
Iowa State University
(3-0) Cr. 3. Prereq : 504. Introduces the student to the fi eld of marketing communications. Covers a number of topics and areas essential for understanding how to design and evaluate communication strategies necessary for the successful marketing of products and services. An integrated marketing communications (IMC) perspective is employed in covering material, with a corresponding focus on various elements of an IMC strategy, including advertising, promotions, point-of-purchase communications, direct marketing techniques, and other topics.
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MKT 545 - Integrated Marketing Communication
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MKT 546: Customer Relationship and Business-To-Business Marketing
0.00 - 3.00 Credits
Iowa State University
Cr. 3. Prereq : 504. Core concepts and issues involved in customer relationship strategy and management in consumer and business-to-business markets. Emphasis on customer opportunity analyses, customer relationship management tools and strategies.
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MKT 546 - Customer Relationship and Business-To-Business Marketing
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MKT 547: Consumer Behavior
0.00 - 3.00 Credits
Iowa State University
Cr. 3. S. Prereq: 504. The behavior of consumers. Intensive review of literature from relevant disciplines. Applications of concepts and methods of the behavioral sciences to marketing management decision making.
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MKT 547 - Consumer Behavior
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MKT 549: Global Marketing Planning and Execution
0.00 - 3.00 Credits
Iowa State University
(3-0) Cr. 3. Prereq : 501, 504, 509. Allows students to develop the ability to plan and execute a B2B business by integrating aspects of marketing with other business functions in the international context. Product strategy, innovation, foreign market entry, supply srategies for foreign markets, pricing strategy, market research, customer service, international payments, managing international subsidiaries, licensing, distribution strategy, and responding to changing international environmental conditions. Involves a simulation-based instruction in planning and managing an internationl B2B business.
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MKT 549 - Global Marketing Planning and Execution
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MKT 590: Special Topics
1.00 - 3.00 Credits
Iowa State University
Cr. 1-3. Repeatable. Prereq : Permission of instructor. For students wishing to do individual research in a particular area of marketing.
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MKT 590 - Special Topics
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MTEOR 111: Synoptic Applications
0.00 - 1.00 Credits
Iowa State University
Cr. 1. Repeatable. F. Prereq : Credit or enrollment in Math 165. Current weather discussions and introduction to synoptic- scale interpretation of meteorology. Application and use of calculus in meterology. Course restricted to majors. Others with permission of instructor.
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MTEOR 111 - Synoptic Applications
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MTEOR 201: Introductory Seminar
0.00 - 1.00 Credits
Iowa State University
Cr. R. F. An overview of the atmospheric sciences, the meteorology program at Iowa State, and the major research journals used in the discipline.
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MTEOR 201 - Introductory Seminar
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MTEOR 227: Computational Meteorology I
1.00 - 3.00 Credits
Iowa State University
Cr. 3. F. Prereq : Credit or concurrent enrollment in Mteor 206, credit or concurrent enrollment in Phys 221. An introduction to computer programming using FORTRAN with focus on meteorological applications. Emphasis on basics of good programming techniques and style through extensive practice in top-down design, writing, running, and debugging small programs. Topics include operations and functions, selective execution, repetitive execution, arrays, input/output, fi le processing, and subprograms. This course is designed for majors.
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MTEOR 227 - Computational Meteorology I
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MTEOR 265: Scientifi c Balloon Engineering and Operations.
0.00 - 2.00 Credits
Iowa State University
(0-2) Cr. 1. F. Engineering aspects of scientifi c balloon fl ights. Integration of science mission objectives with engineering requirements. Operations team certifi cation. FAA and FCC regulations, communications, and command systems. Flight path prediction and control.
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MTEOR 265 - Scientifi c Balloon Engineering and Operations.
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MTEOR 298: Cooperative Education
3.00 Credits
Iowa State University
Cr. R. F.S.SS. Prereq: Permission of the department cooperative education coordinator; sophomore classifi cation. Required of all cooperative education students. Students must register for this course prior to commencing the work period.
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MTEOR 298 - Cooperative Education
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