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Course Criteria
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0.00 - 3.00 Credits
Cr. 3. F.S. Prereq: 340. Focuses on marketing channels, the downstream part of a value chain, companies that come together to bring products and services from their point of origin to the point of consumption. Topics include channel institutions, channel design, channel coordination and implementation. Highlights international and technological aspects of marketing channels so that students can successfully develop and manage marketing channels in a contemporary business environment.
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1.00 - 3.00 Credits
Cr. 1-3. Repeatable. Prereq : 340, senior classifi cation; permission of instructor.
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0.00 - 3.00 Credits
Cr. 3. SS. Prereq: 340. Provides experience to students in culture, social, economic, and political environment of marketing in a foreign country. Students complete a term project (e.g., a marketing plan) based on information collected in the foreign country. Students attend briefi ngs by experts/offi cials of private and public organizations. Nonmajor graduate credit.
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0.00 - 3.00 Credits
Cr. 3. F.S. Prereq: 447. Examines the role of brands and branding in market environments characterized by intense competition and consumer power. Covers issues relating to why branding is important to fi rms, what brands represent to consumers, and what should be done to manage them effectively.
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0.00 - 2.00 Credits
Cr. 2. Prereq : Graduate classifi cation. The scope of marketing and the identifi cation and assessment of marketing opportunities. Consumer behavior and decision making process, organizational buyer behavior, and the role of research in the marketing planning process. Market defi nition and analysis, segmentation, competitor analysis, targeting and strategic decisions involved in developing the marketing program. Developing marketing mix strategies and relating them to the overall strategic marketing plan. Organizational design for marketing strategy implementation and control, and effectiveness.
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0.00 - 2.00 Credits
Cr. 2. Prereq : Graduate classifi cation. Survey of the structure and environment of international business. Patterns of international trade, economic and monetary systems, cross-cultural and legal aspects of international business. Global dimensions of the functional disciplines of business. Tools for developing global strategies such as economic analysis and risk analysis.
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0.00 - 3.00 Credits
Cr. 3. F.S. Prereq: 504. Strategic marketing and decision making, with emphasis on cases utilizing qualitative and quantitative techniques and marketing models.
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0.00 - 3.00 Credits
Cr. 3. F. Prereq : 504, 509. Scope and nature of global marketing operation; the context of international environment in which fi rms operate. Recent developments of international business activities, and a framework for better understanding of the basic forces driving international business and marketing operations. Development of market entry strategies and global marketing mix policies, as well as export operations. Organizational issues related to the globalization of the fi rm.
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0.00 - 3.00 Credits
(3-0) Cr. 3. S. Prereq: 504. Principles and concepts of new product development and introduction; decision areas include market defi nition and structure, idea generation, concept evaluation, test marketing, launch tracking, and global product planning; models and techniques of new product evaluation used by consumer product companies.
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0.00 - 3.00 Credits
Cr. 3. S. Prereq: 504, Stat 328 or 401. Marketing research methods are examined with emphasis on the use of advanced research methods in business research. Application of advanced sampling, measurement, and data analysis methods in research on market segmentation, market structure, consumers' perceptions and decision processes, marketing communication, new product development, and pricing.
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