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Course Criteria
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3.00 Credits
Cr. 3. Prereq : Jl MC majors, 202 or 206 or 321; Advrt majors, Jl MC 201, Advrt 301; All students, junior classifi cation, formal faculty adviser approval of written proposal. Required of all Jl MC and Advrt majors. A 400-hour internship in the student's journalism and mass communication or advertising specialization. Satisfactory-fail grade, based on employer evaluations and student reports. Available only to Jl MC and Advrt majors. Satisfactory-fail only.
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0.00 - 3.00 Credits
Cr. 3. F. Prereq : 6 credits in social science or admission to the graduate program. Examination of major areas of research activity and theoretical development related to organization, functions, and effects of mass communication.
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3.00 Credits
(3-3) Cr. 4. S. Prereq: 501. Use of quantitative and qualitative research methods, including participant observation, historical, survey, content analysis and experimental research.
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0.00 - 3.00 Credits
(3-0) Cr. 3. S. Prereq: 6 credits in social science (economics highly recommended) or admission to the graduate program. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations.
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0.00 - 3.00 Credits
Cr. 3. S. Prereq: 501 or equivalent social science theory. The process of developing professional communication and persuasion strategies, with emphasis on problem defi nition, behavioral objectives, situation analysis, strategy formulation, and justifi cation through application of communication theories and research results.
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0.00 - 3.00 Credits
(3-0) Cr. 3. Theories and research methods applied to the study and practice of public relations.
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2.00 Credits
Cr. 3. Prereq : 6 credits in social science. Introduction to the study of picture-based media (fi lm, television, photography, advertising, etc.). Exploration of theoretical concepts of vision and perception, visual literacy, visual language, visual persuasion/manipulations, and the cultural implications of visual images.
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0.00 - 3.00 Credits
(3-0) Cr. 3. Prereq : 6 credits in social science or admission to the graduate program. Developing public relations and corporate communications campaigns for business and social institutions. Projects involve research, planning, developing and evaluating strategies and tactics. Section A: Projects involve research, planning, developing and evaluating strategies and tactics. Section B: Bateman Competition. Students plan, develop strategies, execute and evaluate a national public relations campaign.
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0.00 - 3.00 Credits
(Dual-listed with 341). (3-0) Cr. 3. Prereq : 502 or Instructor permission. Analysis of magazine industry and specifi c audiences served by print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Focus on the research literature.
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2.00 Credits
(2-2) Cr. 3. S. Prereq: 6 credits of social science or admission to the graduate program. Reporting and writing about science and technology topics for general audiences. Outlets for stories include print, broadcast, cable and online media. Story topics include reporting about basic, applied and social sciences, as well as ethical, political and policy issues related to science and technology. Nonmajors by permission of instructor.
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