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Course Criteria
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2.00 Credits
This Capstone course provides a focal point for and closure to a liberal arts education within the context of the major discipline. As a departmental offering, this course focuses on emerging discipline-specific topics and expands to include breadth of knowledge and synthesis. Interdisciplinary integration of knowledge, research and emerging computing issues are emphasized. General education and major outcomes are integral to course assessment. Prerequisites: Ordinarily, a student must have senior standing with a minimum of 42 credit hours in general education completed and CIS 441.
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3.00 Credits
The theory and development of human communication systems are introduced. A cultural and analytical approach emphasizing philosophies and theories of communication, ethics, and political, social and economic structures affecting communication. The course analyzes the relationship between the mass media and social systems nationally and internationally.
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3.00 Credits
Introductory course designed to familiarize students with the fundamentals of reporting and writing necessary for work in journalism and public relations. Basic skills include news and feature writing, advertising writing, writing for the Web, interviewing, developing story ideas, writing public relations press releases, editing skills, writing headlines and captions, and doing page layout. The first part of the course reviews basic punctuation and grammar and provides an introduction to AP Style.
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3.00 Credits
Provides a hands-on introduction to computer layout and design using stateof- the-art software applications, desktop publishing software and basic design principles. The basics of commercial printing and practical experience in designing and producing brochures, newsletters, flyers and news pages are highlighted. Prerequisites: COM 100, COM 101.
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3.00 Credits
Basic reporting and newswriting techniques for newspapers, magazines, newsletters and other media such as radio, television and news Web sites are emphasized in this course. Prerequisites: COM 100, COM 101.
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3.00 Credits
Fundamentals of audio-video production shooting, editing, transferal and utilizing a state-of-the-art editing workstation are stressed. The course includes postproduction techniques, transitions, digital special effects, and applications to advertising, PR and news coverage. Prerequisites: COM 100, COM 101.
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3.00 Credits
Addresses photography as a communication application. Students will learn camera operation using digital cameras. Emphasis will be on learning photographic compositional techniques especially as it pertains to photojournalism. Students must have access to a manually adjustable digital or 35mm camera. Prerequisites: COM 100, COM 101.
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3.00 Credits
Principles of editing and practice in copy editing, captioning and headline writing for newspapers, newsletters, magazines and other publications such as brochures and business letters and reports are introduced in this course. A practical review of basic grammar and punctuation for the workplace and AP Style are included. Prerequisites: COM 100.
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3.00 Credits
An integrative study of advertising viewed from national and international standpoints and perspectives of marketing, communication and art are provided in this course. The course uses the IMC (Integrated Marketing Communication) approach. Designed to teach advertising in both theory and practice, the course requires students to develop a comprehensive advertising project. Prerequisites: COMM 100, COMM 101.
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3.00 Credits
Designed to give the student an overview of both the theoretical and practical aspects of pubic relations. In addition to the history of PR, public opinion, problem solving and prevention, legal aspects and mechanics, international standards and practices are highlighted. Web content, intranet communication, and Web feedback are among the sources examined. Prerequisites: COM 100, COM 101.
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